Aftermarket Moto Design 290 September 2023 AMD290 Sept 2023

SEPT 2023

31st !


Tucker Powersports To Be Acquired by Turn 14 Distribution

Tucker Powersports has announced that its business will be acquired by Turn 14 Distribution ( Horsham , Pennsylvania ) - described as one of the largest automotive aftermarket distributors in the United States . The purchase includes certain assets of Tucker and all of its private label brands , which include well-known brands such as Kuryakyn , Twin Power , Bike Master , Answer Racing , Pro Taper and QuadBoss . " The change in ownership will provide a huge injection of resources to better serve Tucker dealers around the country ," said Marc McAllister , President and CEO of Tucker Powersports . " I am confident that Turn 14 will have a significant impact on the powersports industry with its approach to inventory and its highquality customer service ." The news release issued on August 14 stated that " Turn 14 Distribution is noted for its customer-first approach , proprietary technology , and logistics efficiency in the automotive industry " and that it is " a sixteen-year-old , national , B2B only distributor based outside of Philadelphia , with facilities in Pennsylvania , Michigan , Texas and Nevada , and over five hundred employees across three distribution centers and two office locations ." The company is named after the 14th turn in the legendary Road America racecourse and was awarded SEMA ' s Warehouse Distributor of the Year in
Jon Pulli , Turn 14 Distribution CEO
2016 , 2018 and 2021 . Noted as a progressive , forward-facing business , in 2022 , Turn 14 was awarded the SEMA Channel Partner of the Year award ( previously known as the Warehouse Distributor of the Year ) for excellence in distribution . The company says that it will " apply to the powersports industry many of the principles the company was founded upon and is known for , including building favorable relationships with partners and employees and leveraging the company ' s strengths in operations , technology and customer service ." Jon Pulli , CEO of Turn 14 Distribution , stated : " We understand the importance of the dealer in the motorcycle and UTV owner experience . We are confident that powersports dealers will benefit from working with us , and we are excited to continue the legacy of Ed Tucker and others who have played an important role in this company ' s history ." Privately owned and operated , Turn 14 Distribution exclusively sells vehicle parts and accessories into the automotive aftermarket through the business-to-business channel . The company boasts ground shipping coverage to 43 % of the U . S . population in one day and 100 % within two days . " Turn 14 Distribution leverages proprietary technology and innovative
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SEPT 2023

ISSUE # 290




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