Aftermarket Moto Design 289 August 2023 AMD 289 August 2023 | Page 14

NEWS

BRIEFS

BRP is marking the 50th anniversary of Can-Am with a special collaboration with The Shoe Surgeon " that pushes again the limits of what ' s possible to celebrate inclusivity , its heritage and the thrill of the ride " with three custom Can- Am Ryker 3-wheel vehicles and three styles of Can-Am-inspired riding shoes . This will be followed by " revolutionary new Can-Am product updates and models , staying true to its trailblazer nature ." Retail sales of Can-Am products are said to have more than doubled in the last four years and building on its motorcycle legacy , " Can-Am is also changing the power dynamic with two new electric motorcycles ."

Italian Bike Week

After huge international success for the first edition last year , the Italian Bike Week - a classic late summer bike fest - returns to the shores of northeastern Italy again from the September 14-17 2023 . Organized by the owners of Biker Fest International ( BFI ), the AMD Approved Custom Show for Italy and the publishers of leading Italian custom motorcycle lifestyle magazine Bikers Life , this year Micke Persello and his
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The LiveWire Group , Inc . ( it ' s a Group now ?) has appointed Karim Donnez as CEO , succeeding Jochen Zeitz who , having served as CEO for an agreed period , will remain as Chairman of LiveWire . An engineer by training , Donnez joins LiveWire from Bombardier Recreational Products where he was most recently President of BRP ' s Marine Group . In further news , LiveWire has appointed Hiromichi Mizuno to its Board of Directors . Described as a " global thought leader in sustainable investments " he brings " both extensive international financial experience and EV sector expertise ." Additionally , Paul Krause , Chief Legal Officer at Harley-Davidson will also be appointed to the Board of Directors of LiveWire .
Indian Motorcycle dealers ranked highest in a 2023 Pied Piper study measuring response to website customers . " Powersports industry performance has improved over the past five years , but there is a large gap in customer treatment between top ranked brands and the others . Following Indian were H-D , Polaris ' Side-by-Side / UTV dealers , BRP ' s Can-Am dealers , Kawasaki and Yamaha . The powersports industry was only answering website customer inquiries 31 % of the time on average five years ago , compared to 52 % of the time in 2023 . Brands with the greatest improvement since 2022 were Kubota , Arctic Cat , Kawasaki and Yamaha . Only four brands failed to improve from 2022 to 2023 : BMW , Harley-Davidson , Triumph and Moto Guzzi .
team are placing a special focus on the fast-growing on the adventure bike and off-road scenes . The venue will again be Lignano Sabbiadoro ( UD ), north of Venice , on Italy ' s Adriatic coast , where BFI is staged in May each year , and just a two hour back-roads ride from Lake Faak in Austria where Harley ' s European Bike Week is being staged during the week before the Italian Bike Week . Last year , the event ' s debut attracted nearly 40,000 attendees ( the 37th Biker Fest in May this year drew a record crowd of 120,000 people ), so the venue and the organizers clearly " have the chops " where being able to draw a crowd is concerned .
The model that the Persello father and son team are replicating for Europe is that of the ' Daytona Bike Week ' in Florida in March , which is paired with ' Biketoberfest ' at the end of the season in October each year . The plans for 2023 include a 155,000 sq m ( 1,670,000 sq ft ) off-road arena as the center of the action , with trails dedicated to motocross and enduro - the longest one ( 7 km / 4 miles ) running along the track of the legendary 12 Hours of Enduro ' s special stage . The demo ride area , which saw more
than 4,000 test rides at May ' s BFI , will also get a dirt bike make-over for the event , with the whole event being geared to attract off-road and ADV enthusiasts as well as the BFI ' s custom crowd . The Notturna Tassellata , a nighttime experience on 350 km of unpaved roads to Slovenia and back , and the Adventure Rides , the 70 km exploratory tours organized by MV Adventure , will also take place on on / off trails during the four days of the event . The Custom motorcycle scene roots that BFI brings to Italian Bike Week will again see the Luna Park Area , with its stalls , ethnic and street food stands , live music and exhibitors , open its doors to all types of bikers , embracing the passion for two and four wheels in all its forms . On the evening of Saturday , the Luna Park ' s parking will turn in the ' starting grid ' for a spectacular Saturday Light Parade - an impressive event-in-theevent that will flood the streets of Lignano with thousands of motorcycles . The day after , the same area will be the meeting point of the U . S . Car On The Beach 2023 , the second edition of the huge American Car scene ' s late-summer gathering , where the sound of V8s will mix with the V-twins . www . italianbikeweek . net
14 AMD - AUGUST 2023
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