Initially being rolled out in the United States ( with international markets to follow ), Harley is leveraging the 40- year history and success of its Harley Owners Group ( HOG ) with a new , updated membership program " that will bring together riders and motoculture fans " under the ' United We Ride ' banner " to connect , engage and ride with one another ." H-D Membership is free for all participants , " offering multiple ways for members to tailor their experiences , engage with the H-D community and earn rewards . Members who look to further enhance their H-D experience and benefit package may elect to add the Access Pass , for riders and non-riders , with exclusive access to key brand events and content as well as benefits such as enhanced rewards and partner benefits . " Another option is the Rider Pass which includes tools , content , and |
benefits such as roadside assistance , motorcycle service benefits and partner benefits to enhance the riding experience ." The new program does not ( at this stage ) replace HOG - " the largest factory-sponsored motorcycle club in the world with over 500,000
members " - as members who actually ride a Harley-Davidson motorcycle " may also elect to join HOG , with an enhanced riding benefits package , including extended roadside assistance , inspection benefits and
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special H-D rewards for engagement . " H-D Membership will allow riders and fans to enjoy a personalized experience of in-app social features , riding benefits and access to the Harley-Davidson brand like never before . H-D Membership is a new and positive hub for moto-culture - serving as inspiration to riders and nonriders alike ." Jochen Zeitz , Chairman , President and CEO , Harley- Davidson is quoted as saying : " Our community is at the heart of everything we do - building on the success of the Harley Owners Group , H-D Membership will enhance the way in which we engage with our members , leveraging modern tools to connect riders , deliver new benefits and create new experiences . " We ' re excited about giving our community of riders and non-riders a
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