Sources : AMD , IDN , FT , Reuters , PSB , MPN , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com , Cycle World , motorbikewriter . com

For its Q4 and full year 22 / 23 financial results ( the 12 months to March 31 , 2023 ), Suzuki is reporting global sales of 1.859m units , which is + 13.4 % (+ 220,000 YoY ). Sales in Europe were 31,000 units (+ 9.1 %/+ 3,000 units YoY ); North America was + 11.5 % (+ 3,000 units YoY at 32,000 ); Japan down by -14.6 % ( -8,000 units YoY at 46,000 ), with Asia + 15.4 % (+ 204,000 units YoY at 1.528m ). India is its largest Asian market by far , at 740,000 units (+ 21.4 %), followed by China at 430,000 units (+ 6.8 %) and Philippines at 197,000 units ( 22.5 %). Latin America was worth 198,000 units for Suzuki in 22 / 23 (+ 17.5 %). Total Suzuki production ( domestic and all international facilities , including JVs and 3PP ) was 1.914m units (+ 7.3 %/ 130,000 units ). Total sales revenue from consolidated net sales ( all factories ) was 333.3bn yen , which was + 31.4 % YoY , with Europe + 33.1 % at 39.2bn yen .

For Q1 of its 2023 financial year ( January to December ) - Yamaha is the only one of the Japanese manufacturers to run an annual calendar financial year - Yamaha states that " demand for motorcycles is strong " with unit sales in all major markets increasing - despite continuing shortage of inventory in the Premium Scooters segment - one where Yamaha is particularly strong . Total global unit sales for Q1 were + 112 % at 1.274m units for 347.9bn yen . Sales in Europe were + 107 % for Q1 YoY at 55,000 units and 52.7bn yen (+ 130 %). Sales in North America were + 191 % ( 26,000 ) units ; Japan was + 90 % ( 21,000 units ); Asia was + 114 % ( 1.028bn units ). Total ' developed market ' unit sales ( Europe , USA and Japan ) were + 113 % for Q1 , with overall inventory as at March 31st described as being lower than optimum levels to meet demand .

The Irvine , California based Motorcycle Industry Council ( MIC ) has reported that among leading brands , sales of new motorcycles and scooters decreased -2.1 % through the first quarter of 2023 ( 125,712 units ), compared to the same period of the previous year ( 128,368 units ). ATVs decreased -16.3 % among leading brands ; the grand total of powersports vehicle sales for Q1 , 2023 - as defined by the MIC - was down by -5.8 % at 164,199 units for the first three months of 2023 , compared to 174,327 units for the year-ago quarter . Two motorcycle segments did see Q1 increases . The Adventure Tourer ( aka ' Dual Sport ') segment continued its growth trend and was up by + 7.9 % ( 18,703 units ), with Off-Highway motorcycles up by + 6.5 % ( 38,561 units ). Total On-Highway motorcycles were -7.4 % at 64,940 units . Recognising the tremendous growth of the ADV market segment , the MIC Research and Statistics Department has added a new category to the MIC Retail Sales Report for the first time in decades . The latest report has divided the Adventure and Dual Sport categories as specific types , underneath the general ' Dual ' heading *. Motorcycles and scooters accounted for 76.6 % of total new unit sales through Q1 , and ATVs represented 23.4 %. Scooters were -24.7 % for the quarter at 3,508 units . * The MIC is defining ' Dual Sport ' models as motorcycles certified by their manufacturers to be in compliance with Federal Motor Vehicle Safety Standards , designed primarily for offhighway recreational use with the

Quarterly Retail Sales Flash Report - March 2023 capability for legal use on public roads . The association is defining Adventure models as motorcycles designed primarily for on-highway use and capable of light duty off-highway riding . These machines incorporate features such as small windscreens , long-travel suspension , engine guards , and are generally designed with either a rally-style front fender or a high front fender design . For the record : Total new powersports vehicle registrations in USA for 2022 were 733,537 units ( - 6.2 % from 781,806 units in 2021 ). ATV units were -12.7 % at 186,321 . Total motorcycle registrations were -3.5 % at 537,216 units for the year , of which On- Highway were -5.4 % ( 297,174 units ); Off-Highway were -5.0 % ( 145,218 ); ' Dual ' were + 9.0 % ( 72,643 units ) and Scooters were -4.3 % ( 22,181 units ).

S & S Cycle recently announced another addition to its sales team to " help support its continuing multiyear growth trajectory ." Jeremy ( JJ ) Braun will manage key accounts as well as handling business development responsibilities from the company ' s Viola , Wisconsin headquarters . Braun comes to S & S after spending the last few years driving sales in the automation space , and before that spent a decade at Harley Davidson .

" JJ brings solid experience , a passion for motorcycles and the aftermarket and a rider ’ s perspective that makes him a perfect fit for S & S ," shares VP of sales Eric Bondy . Braun currently owns and rides a Cross Bones and a late model bagger , and like all S & S faithful is eyeing performance parts for both . Look for JJ to make it out to key industry events as part of his ongoing support of future growth . www . sscycle . com