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The Bagger Racing League ( BRL ) has hired former Buffalo Chip and Electrify Expo publicist Lon Nordbye ' s Yatzke Marketing to lead marketing and commercial development .

Windy City Motorcycle Company , a motorcycle distributor in the Midwest and operator of ‘ The National Online Used Motorcycle Dealership ,’ has acquired Triumph Detroit and partnered with Moto House of Grand Junction , Colorado . The two new stores will be added to its existing operations of thirteen Harley-Davidson , two Triumph , two KTM , one BMW and one Royal Enfield locations . Triumph Detroit is an iconic dealership in the history of Triumph Motorcycles in America , setting the overall motorcycle land speed record with the Triumph Detroit Gyronaut X-1 . It was at one time the largest Triumph dealership in the world . Moto House primarily sells Honda , Ducati and CF Moto - Windy City will manage the operations of the dealership .

A recent spate of blog appearances of so-called spy pictures of Hero ' s upcoming Indian market Harley models stemmed from a teaser campaign prompted by unmarked envelopes appearing on the desks of several Indian magazine editors . They were clearly Hero inspired , rather than genuine ' spy-shots ,' as no genuine spy photographer shoots in black and white , let alone anonymously distributes the results in the form of prints without asking for any payment .

Norton Motorcycle , the TVS / India owned comeback , has opened its first flagship showroom at the Bike Shed in London .

Polaris has reported Q1 sales up by + 22 % compared to the year ago at $ 2,180m , with market share gains across all segments - " strong performance in Snow , as well as sustained demand in utility Off Road and Indian Motorcycle more than offset softness in recreational Off Road ." Retail sales for the quarter were down 5 % versus Q1 , 2022 , but + 14 % versus Q1 , 2019 . Primary sales drivers in the quarter were said to be favorable unit ship volumes , product mix and net pricing , partially offset by higher finance interest . North America unit retail sales for Indian Motorcycle were flat . North America unit retail sales for the comparable motorcycle industry were down low-double digits percent . On Road segment results were bolstered by better product availability , given an improving supply chain environment , as well as the improved product mix . Segment PG & A sales increased + 19 %. Segment gross profit margin performance was driven by favorable product mix and higher volumes . CEO Mike Speetzen is quoted as saying : " We started the year off strong , delivering on our sales , margin and EPS expectations , as well as share gains across the portfolio . In January , we promised 2023 would bring industry-leading vehicle news , and with the recent launch of our fully redesigned RZR XP and production underway of our all-electric RANGER XP Kinetic , we are just getting started on that commitment and believe we will continue this momentum throughout the year . " While retail remains mixed , we are seeing good signs within the business

Diluted Net income per share : $ 1.95 $ 1.14

as we enter the spring selling season . We remain agile and confident in our ability to execute against our plans , drive profitable growth and bring compelling offerings to dealers and customers in 2023 ." Polaris North America ORV unit retail sales were down -10 %. Estimated North America industry ORV unit retail sales were down lowdouble digits percent . Segment Parts , Garments and Accessories ( PG & A ) sales were flat . Segment gross profit margin performance was driven by favorable net pricing and lower cost premiums ,

more than offsetting higher finance interest . Snow season-end retail was up low-single digits percent versus the industry estimate of down lowsingle digits percent . Total North America sales of $ 1,842m represented 85 % of total company sales and increased 24 % from $ 1,491m in 2022 . International sales of $ 338m represented 15 % of total company sales and increased + 16 % versus the first quarter of 2022 . In terms of continuing 2023 business outlook , Polaris says it " continues to expect 2023 sales to be flat to up 5 % versus 2022 . The company continues to expect adjusted diluted EPS from continuing operations attributed to Polaris Inc . common shareholders to be down 3 % to up 3 % versus 2022 .