Aftermarket Moto Design 286 May 2023 AMD 286 May 2023 | Page 20

Sources : AMD , IDN , FT , Reuters , PSB , MPN , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com , Cycle World , motorbikewriter . com

NEWS

BRIEFS

Whether or not Polaris has been stung into action by Harley ' s broadening of the listings on its H-D1 Marketplace , something has prompted Polaris to " enter the space ." Its new ' Polaris Xchange Powersports Marketplace ' is designed to " give consumers an easy and convenient way to shop online for new and used vehicles . Polaris Xchange puts consumers in the driver ' s seat as they shop online for off-road vehicles , snowmobiles , motorcycles , side-by-sides , autocycles and ATVs , offering an extensive inventory of new and used Polaris powersports vehicles ."
Former Vance & Hines Marketing Director John Potts has changed lanes - he is now working for Drag Specialties as a Southern California Sales Executive .
A profit decline at the storied Bell Helmets ' owner Vista Outdoor Action Sports has led to layoffs and closure of its Scotts Valley , California offices , with remaining staff being relocated to the Fox Racing HQ at Irvine , Ca . Vista , the owner of Bell since 2016 , and Fox since last year , is reportedly looking for some $ 50m of total cost reductions . Its " earnings improvement program " calls for an " accelerated merger " between several Vista owned brands ( including Blackburn , Copilot , Giro , Krash and Raskullz , as well as Bell and Fox themselves ) into what will become an " innovation center " at the Fox Racing facility - one that will " unite our teams under one roof while honoring each brand ' s unique , valued and untouchable culture and ethos ."

Biker Fest International - ' AMD Approved '

One of Europe ' s longest established custom bike shows , and an event that regularly attracts up to 80,000 visitors , Biker Fest , at Lignano Sabbiadoro near Udine in Italy ( May 18-21 ) is , effective this year , a founding member of the new ' AMD Approved ' custom bike show program . Located on Italy ' s Adriatic coast ( 100 km north of Venice ), Lignano Sabbiadoro is on a spectacular peninsula that reaches out into the Adriatic - with the custom bike show staged right on the coastal strip of the resort . Celebrating its 36th anniversary this year , the show has regularly provided several great examples of the best of Italian style custom bike design and engineering for the ' AMD ' World Championship and now , under this new program , Biker Fest is recognized and ' approved ' by AMD and its team of custom bike journalists as an authentic , successful , well staged and well organized contributor to the custom bike industry . Micke Persello , of Bikers Life magazine fame and organizer of the weekend , says : " Biker Fest is the largest single annual outdoor event in Europe and is a pioneer of custom culture in Italy and in Europe . " One of the highlights is the ' Saturday Light Parade ' through the streets of Lignano Sabbiadoro that sees thousands of bikes parading along the coast with their fantastic sounds and lights . " Cornerstone of the weekend ' s celebration of all things custom is the
2022 Best in Show and winner of the Italian Motorcycle Championship : Mirko , Gallery Motorcycles ( Brescia ) Harley-Davidson WL
historic Custom Bike Show - founded in 1987 , and along with the Custom Bike Show at Norrtälje , Sweden , every summer ( Twin Club MC ), one of the two oldest custom bike shows in the world . " In addition to being an integral part of the ' AMD ' World Championship program , and the official qualifying event for the Italian market , Lignano is also the final of the 15 custom shows that constitute the Italian Motorcycle Championship ( IMC )."