Sources : AMD , IDN , FT , Reuters , PSB , MPN , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com , Cycle World , motorbikewriter . com
BRIEFS
In USA , Zero is upping its ' Go Electric Incentive ' with either 0 % financing or rebates up to $ 4,500 on all 2022 and 2023 models until May 31st . That makes the Zero S available at just over $ 10k and the DSR / X now coming in at under $ 20k .
Now available in USA ( see Tex Mawby story elsewhere in this edition of AMD ), British waxed cotton apparel manufacturer Merlin has been hired to produce riding jackets and pants by the BSA comeback , owned and operated in Coventry , England , by Indian conglomerate Mahindra .
AMD congratulates all the vendors who made it into the PSB ' Nifty Fifty ' for 2022 , including AMD regulars Feuling Parts for its BA air cleaner , Hawg Halters for its 13 in rotor stock brake caliper adaptor , Le Pera ' s Tailwhip seat , National Cycle ' s accessories for the Honda Rebel , PM ' s off-road performance big brake kit , the S & S turbo kit for the Kawasaki KRX 1000 and SBS for its progress towards near complete ' Better Brakes ' program compliance .
The Redline Powersports Group recently added Indian Motorcycle Charlotte ( Lowell , NC .) - its fifth motorcycle store in total and second Indian Motorcycle dealership .
Only weeks after Zero Motorcycles confirmed an investment from former Erik Buell nemesis Hero MotoCorp ( of India ), it has announced a " strategic manufacturing collaboration " with Laguna , Philippines based Integrated Micro- Electronics Inc . ( IMI ), an electronics manufacturing services company , to build its electric motorcycles . IMI will assemble Zero Motorcycles ' electric motorcycle models and other motorcycle sub-assemblies . " This work will be done in conjunction with the manufacturing facilities for Zero located in Scotts Valley , California . The modular assemblies and complete motorcycles supplied by IMI will be delivered to Zero ' s customers and dealers globally with a primary focus on the European and Asian markets ."
Against a backdrop of activist investor rumblings , RumbleOn has reported record full year and Q4 powersports unit sales while executing on some $ 15m plus of SG & A cost reductions . Total 2022 powersports sales of 73,413 units , with used powersports units of 31,764 , resulted in powersports segment revenue of $ 1.4bn and segment gross profit of $ 429.9m , comprising over 95 % of total company gross profit .
Merlin Hires ' Tex ' Mawby for U . S . Office
British wax cotton apparel specialist Merlin has opened a United States operation , headed up by former Gerbing , TCX boots and REV ' IT ! man Michael ' Tex ' Mawby as its USA and Canada Country Manager . Prior to joining Merlin North America , Mawby was the Director of Sales and Marketing for Just1 Racing owner H & H Sports Protection ( Torc , Nitek and Origine helmets ). A former amateur road racer , Mawby has previously won four national championships with the AMA , WERA and USCRA racing series in the U . S . Based in Philadelphia , Mawby will be focused on growing Merlin ' s distribution and retail network in the States and Canada . Patrick Franklin , Sales Operations Director at Merlin , said : " Over the last ten years , Merlin has grown strongly
Indian Motorcycle Racing and noted performance parts and accessory manufacturer Gilles Tooling ( Luxembourg ) have announced a collaboration that will see Gilles build on its already established partnership with Indian Motorcycle as an accessory supplier for the FTR1200 . In addition , Gilles will now act as a technical sponsor for the Indian Motorcycle Racing Team . " As we share a common passion for motorsport , we are excited about the opportunity to participate in races and other events together ," said Gilles founder and CEO based on our mission of providing the best protection in motion from our apparel lines . " Built through the highest progressive innovation available , yet ensuring that every rider receives amazing ' bang for their buck '. This is a proposition that has seen Merlin generate almost three quarters of our revenue outside our home market in the UK . Merlin has been supplying into the U . S . since 2016 with an amazing consumer response , so with the interruption of Covid- 19 behind us , it is the right time to step our U . S . operations up a level ." Mawby said of his appointment : " I am ecstatic to have been given the opportunity to lead Merlin in North America . The design , features , construction and quality of our apparel collection is unparalleled and , in
Gilles Tooling Becomes Indian Motorcycle Racing Technical Partner
Gerhard Gilles . " We are confident that this collaboration will be beneficial for both , Gilles and Indian Motorcycle Racing . The roots of Gilles lie in racing . We have always kept close ties to racing and have been supporting world class teams ever since our foundation . " The feedback from the racetrack influences all our products . The high number of World Champion titles we have helped teams win reflect our pedigree , and we remain represented as a sponsor in many racing series this
my opinion , complete . " My new colleagues in the UK have built a great brand and most importantly , a strong culture . ' For Riders , By Riders ' is more than a marketing slogan , it is a credo that guides Merlin ' s values and principles . I am looking forward to sharing and growing this culture in the USA , Canada and Mexico for years to come ." www . merlinbikegear . com
year ," says Gerhard . " For us , design and aesthetics have not been our only , but rather , from the start , it has been our engineering skills , in all parts of design , engineering and production that have been the Gilles hallmark - we are driven by function ." www . gillestooling . com
The brand partnership between Gilles and Indian Motorcycle Racing announced late last year saw the Luxembourg based manufacturer become a co-branded parts supplier of nine new FTR1200 parts designs , including these performance adjustable rearsets and levers .
18 AFTERMARKET MOTO DESIGN - MAY 2023 www . AMDchampionship . com