ATTACK
Global BMW Motorrad unit sales grew by 4.4 % in 2022 to 202,895 units . However , sales in Europe were down slightly ( -0.3 %/ 110,788 units ), with sales of 24,129 units in Germany representing a -7.1 % home market unit decline . The French market took 21,223 units in 2022 (+ 6.7 %), while Italy was -2.3 % ( 15,668 units ) and Spain was -0.9 % ( 12,502 units ). North , Central and South American sales were + 14.4 % ( 45,775 units ), of which 17,690 were in USA (+ 10.4 %). BMW only introduced two completely new models in 2022 - the CE 04 electric scooter , which has not sold well yet , and a Roadster styled M1000 iteration .
KTM parent company PIERER Mobility has added more detail to the provisional FY2022 results it published in January , confirming a year of extraordinary growth with group revenues of € 2,437m (+ 19 %) and unit sales of 375,492 motorcycles (+ 13 %), of which 268,575 were KTM branded units , 75,266 were Husqvarna and 31,651 were GasGas models . In addition , 118,465 E-bicycles and bicycles (+ 15 %) were sold . EBIT was € 235m (+ 22 %) and EBITDA was € 381m (+ 15 %). The group spent € 268m on " growth initiatives " in 2022 , which included the continuing construction of its new 14,000 sq m ( 150,000 sq ft ) North American HQ campus at Murietta , Georgia - a $ 53m total investment . The year also saw a 25.1 % equity investment in MV Agusta and the takeover of European distribution for KTM ' s Chinese sales and production partner CFMoto .
In Germany in 2022 , Zero was the electric motorcycle market share leader , but with just 357 units sold for a + 32.2 % increase , we are still talking ultra-low volumes at this stage . Vmoto was in second place in market share terms , followed by KTM , Tinbot and Electric Motion . NIU was the electric scooter market share leader ( 1,390 units /+ 171.0 %) ahead of Scutum , Horwin , BMW and Piaggio .
Ducati has confirmed that 2022 saw it break the € 1bn revenue barrier for the first time in its history (+ 24 %), selling 61,562 units (+ 3.6 %) - the first time it has broken the 60k unit volume mark - and had 821 dealerships worldwide for another record .
2023 HardDrive Catalog Spotlights New Brands and Products
HardDrive , the Boise , Idaho-based V-twin distributor , is celebrating its 10th anniversary this year . " Over the last ten years , a lot of wonderful things have happened for HardDrive , and we wouldn ' t be where we are without the passion and efforts of our team , our partner vendors and most of all , our dealers ," said Krys Brown , V-Twin Product Director at HardDrive . " The growth of products this year is highlighted in the over 1,300-page 2023 HardDrive catalog , showcasing more than 1,000 new part numbers . The strength and drive of our industry and the direction HardDrive is headed in are clear . " New to the family this year are two exclusive brands with deep roots in the industry - both of which are entering distribution for the first time . They are Hofmann Designs with its famous carbon fiber body pieces and new Signature series billet accessory line , and JRI Shocks with its race-proven ,
LiveWire has announced its entry into the European market , citing it as " an exciting step in the company ’ s geographic expansion strategy and the electrification of motorcycling around the world ." The company is introducing the LiveWire ONE to four European markets : Germany , France , the Netherlands and the United Kingdom . LiveWire ONE reservations of € 100 will secure priority delivery beginning later in April . Available in Nimbus Gray , Nightfall Blue and Liquid Black , reservations are being managed by the team at LiveWire Europe , offering a ' digital-first ' sales model where consumers can interact directly with the brand , choosing color , accessories , delivery timing and their
high-performance front fork cartridge kits and rear touring / M-8 Softail shocks ." Also added to the 2023 vendor line-up are three industry-leading manufacturers that will bring strong brand awareness to the catalog - Burly Brand , Hawg Halters Inc . ( HHI ) and Custom Engraving Ltd . www . hdtwin . com
H-D " Subsidiary " LiveWire ONE Electric Motorcycle Launches in Europe
preferred retailer . With over thirty retailers across Europe , each equipped with specialist EV capabilities to support the LiveWire customer , summer 2023 will see LiveWire Europe host customer events and demo opportunities featuring the LiveWire ONE . Assembled at Harley-Davidson Vehicle Operations in York , PA ., the Livewire ONE has a claimed range of over 140 miles in the city and over 90 miles of mixed highway and city range ( SAE
J2982 riding range test procedure data ). The 15.4 kWh pack is said to power the bike from 0 to 100 km / h in 3.0 seconds . Delivered with a full suite of advanced rider safety aids for traction control and ABS , it uses a 6-axis IMU to adapt to a variety of skill levels and riding . It is equipped with two charging methods as standard equipment and is said to provide the ease of overnight charging using Level 1 and rapid charging via DC Fast Charge with times as short as 30 minutes in a 20 % to 80 % charging scenario . Initial MSRP pricing is € 24,990 in Germany ; € 25,290 in France ; € 25,390 in the Netherlands and £ 22,990 in the UK . www . livewire . com
12 AFTERMARKET MOTO DESIGN - MAY 2023 www . AMDchampionship . com