Aftermarket Moto Design 284 March 2023 AMD 284 March 2023 | Page 3

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I n t e r n a t i o n a l M o t o r c y c l e I n d u s t r y S p e c i a l i s t s
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ROBIN BRADLEY robin @ dealer-world . com
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MARCH 2023 (# 284 )
COMMENT - Is ' Flat ' the ' New Black '?.......................................... 4 After his Drag Specialties NVP Spring Product Expo travels to Louisville , Kentucky , and a week in Las Vegas for AIMExpo , Robin Bradley thinks he may have heard enough to stick his neck out and forecast that 2023 sales will likely be ' flat ' with 2022 .
LOUISVILLE - Record Dealer Numbers .............................. 26-34 Congratulations to the events team at LeMans for another superbly well-organized show , and congratulations too to the vendors and the record number of dealers who had the smarts to make the trip - money well invested , time well spent !
H-D FY2022 RESULTS - The stock market liked them ........ 10
Harley ' s policy of selling brand and housekeeping to profit rather than shipping units that dealers can ' t sell is paying dividends , literally . Inventory levels are rebuilding , but exclusivity remains the priority .
POLARIS FY2022 RESULTS - " Poised to deliver industry-leading innovation " .................................... 14
Polaris posts record results for 2022 , with record full-year worldwide sales of $ 8,589m , and Indian Motorcycle retail unit sales up low single digits percent . Mike Speetzen , CEO - " Looking forward , we see significant opportunity for success supported by a strong pipeline of new products and continued supply chain improvement ."
SWM V1200 - A legal Sportster clone .......................... 16
The Chinese owned , Italian pedigree / factory SWM brand ' s latest ' innovation '? An almost exact clone of Harley ' s traditional XL1200 - as close as Euro 5 and component availability would allow them to get - and since the Sportster is out of patent , it ' s entirely legal . Is this the ( Chinese ) Shape of Things to Come ?
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