Aftermarket Moto Design 283 February 2023 AMD 283 Feb 2023 | Page 18

Dates / venues subject to change or cancellation . (*) Some dates provisional . " Check before you buy "

SHOW

ZONE

2023
Born Free Silverado , CA , US • Jun 24-25 www . bornfreeshow . com
Wheels & Waves Biarritz , FR • Jun 28-Jul 2 www . wheels-and-waves . com
H-D Homecoming 120th Anniversary Milwaukee , WI , US • Jul 13-16 www . harley-davidson . com
Fuel Cleveland Cleveland , OH , US • Jul 29-30 www . fuelcleveland . com
Sturgis Motorcycle Rally ( 83rd ) Sturgis , SD , US • Aug 4-13 www . sturgis-sd . gov
Four Corners Rally Durango , CO , US • Sep 1-3 fourcornersmotorcyclerally . com
European Bike Week Lake Faak , AT • Sep 5-10 www . harley-davidson . com
Italian Bike Week Lignano Sabbiadoro , IT • Sep 14-17 www . italianbikeweek . net
Myrtle Beach Bike Week - Fall Myrtle Beach , SC , US • Sep 26-Oct 2 myrtlebeachbikeweek . com
The Congregation Show Charlotte , NC , US • Oct 7 thecongregationshow . com
Biketoberfest Daytona Beach , FL , US • Oct 19-23 www . biketoberfest . org
Salao Duas Rodas Sao Paulo , BR • Oct 24-29 www . salaoduasrodas . com . br
Bigtwin Bikeshow & Expo Houten / Utrecht , NL • Nov 3-5 www . bigtwin . nl
EICMA (# 80 ) Milan , IT • Nov 7-12 www . eicma . it
Custombike Show Bad Salzuflen , DE • Dec 1-3 www . custombike-show . de

Tucker Fills Two High Profile Vacancies as New Management Structure Takes Shape

Tucker Powersports ( Irvine , Texas ) has announced two senior hires with former Dallas Cowboys Executive Lesley Madsen as the company ' s Vice President of Marketing and Prnuv Sharma as VP of Sales . Madsen ' s role at Tucker is focused on delivering " impactful marketing programs for the company ' s ' owned brands ' as well as the products distributed by Tucker ." Madsen left her role at Dallas Cowboys Merchandising to join Tucker in December . Tucker President and CEO Marc McAllister had earlier announced a restructure of the company ' s Sales and Marketing functions and his plan to bring new leadership into the company . " Lesley ' s experience in marketing , brand building and distribution makes her a natural for this role at Tucker ," said McAllister . " She will bring her strategic and analytical approach to our marketing efforts and will help us provide better support for our brands and our dealers ." Madsen ' s business background includes seven years with the merchandise arm of the Dallas Cowboys with responsibility for supporting retail and wholesale marketing and distribution for the Dallas Cowboys and 81Eighty organizations . Previous to the Cowboys , she held leadership roles in marketing , advertising , public relations , advertising and digital communications with major brands in electronics and entertainment .
Prnuv Sharma is an avid automotive and racing enthusiast . He holds an SCCA recreational racing license and enjoys spending time on the weekends driving at Autocross events . He joins Tucker after twelve years at Abbott Laboratories , following previous roles with Valvoline Inc . and Classic Automotive Group in his hometown of Cleveland , Ohio . Sharma was most recently a Marketing Director for Abbott Laboratories , having held senior roles in Sales Management , Global Strategy and Brand Management . Earlier in his career , Sharma had been General Manager of a Nissan dealership that was part of the Classic Automotive Group , which owns several dealerships in the Cleveland area . “ Moving into powersports connects me to my passion for power , performance and the beauty of a welldesigned vehicle ,” said Sharma . " I ' ve had a retailer ' s mentality since early in my career and that ' s helped me succeed with the global brands that I ' ve been part of ," he continued . " I ' m anxious to get to know my team at Tucker and spend time with the dealers that drive our success ." " Prnuv ' s background in sales leadership and employee development in dealerships and in large organizations makes him ideal for Tucker ' s VP of Sales role ," said McAllister . " He understands the importance of brands , has a passion for fast vehicles and will be able to lead our team of dedicated sales reps in their support of our brands and the products we distribute ." Sharma joined Tucker on January 1 , 2023 , will be leading the Tucker sales team at AIMExpo and plans to relocate to the Fort Worth area with his family . www . tucker . com

Spain : Motorcycles + 6.30 % for 2022

The latest available data from ANESDOR - the motorcycle industry trade association in Spain - show that motorcycle registrations in 2022 were + 6.30 % ( 175,524 ) - essentially flat with 2019 as the equal best year for motorcycle registrations in Spain since before 2009 . Moped registrations in Spain were -11.83 % for the year at 15,701 units , but overall , total PTWs were + 4.45 % for the full year at 191,225 units - the best in Spain since 2019 and the second best since before 2009 . Demand for electric powered PTWs was + 53.1 % for the full year at 10,188 units - which was 5.8 % of
total PTW sales . Honda remains market share leader in Spain for 2022 with a 21.8 % share of the total scooter and motorcycle market there ( 38,310 units ), followed by Yamaha ( 12.1 %), BMW ( 7.0 %), KYMCO ( 6.9 %), Piaggio ( Vespa scooters etc . at 6.3 %), followed by Sym , KTM , Kawasaki , Zontes , and Aprilia scoring a 1.9 % market share in its own right ( 3,409 units ). Honda ' s PCX 125 was the top-seller , followed by the Sym Symphony 125 , Honda SH 125I , KYMCO Agility City 125 and Yamaha X-Max 125 . The top selling large displacement motorcycle was the BMW R 1250 GS .
200,000
150,000
100,000
50,000
Spanish registrations 2022
182,922
+ 4.54 %
PTW
191,225
165,115
2021 2022
+ 6.30 %
175,524
MOTORCYCLE
18 AFTERMARKET MOTO DESIGN - FEBRUARY 2023 www . AMDchampionship . com