Aftermarket Moto Design 283 February 2023 AMD 283 Feb 2023 | Page 12

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NEWS

BRIEFS

Writing in one of the few remaining motorcycle market ( any market !) print magazines ( of any kind ) that can still boast growing readership and revenue , I am asking everyone to put your hands together and pray with me for the flickering flame of knowledge . AP reported that U . S . newspapers ( locals mostly ) continued to die in 2022 at the rate of two each week . Citing research , AP reported that " areas of the country that find themselves without a reliable source of local news [ and genuinely independent journalism ] tend to be poorer , older and less educated than those covered well ." Not wishing to get into the whole Chicken and Egg thing on that , I will simply report that AP additionally said that the United States had 6,377 newspapers at the end of the first six months of 2022 , down from 8,891 in 2005 . At that point some 360 newspapers had shut down since the end of 2019 , all but 24 of them weeklies serving small communities . An estimated 75,000 journalists worked on newspapers in USA in 2006 - down to 31,000 in 2022 - with annual newspaper revenues having declined from some $ 50bn to $ 21bn in the same time frame . Sad face !
Ducati claims a best year ever in 2022 with 61,562 motorcycles delivered worldwide - surpassing the 60,000- bike mark for the first time in its history , despite the global logistics and supply crisis . Sales grew by 3.6 % over 2021 . Italian deliveries grew by 10 % - Italy becomes the main market for the company ( 9,578 units ). The Multistrada V4 is the most loved bike by ' Ducatisti ' with more than 10,716 units delivered worldwide during 2022 . The Ducati sales network continues its expansion reaching a record 821 dealerships worldwide . The United States is in second place with 8,441 units delivered , a decrease of -6 % compared to 2021 due to logistical difficulties and delays in overseas shipments . Another strategic country for Ducati is Germany , which grew by 9 % over 2021 and with 6,678 delivered motorcycles is positioning itself as the third largest market . The Monster family saw sales of 7,971 units , followed by the Scrambler Ducati 800 family with 6,880 bikes delivered .

The ' Times They Are A-Changin '

The Sturgis Buffalo Chip ' s ' Motorcycles as Art ' exhibition is changing format for its upcoming 15th anniversary , with the exhibition ' s curator , photographer Michael Lichter , moving into an advisory role . Chip President Rod " Woody " Woodruff says : " Following an incredible run of 14 themed exhibitions at the Sturgis Buffalo Chip , Lichter will showcase his own work at the 2023 ' Motorcycles as Art ' exhibition , leading a group of known and emerging artists and builders . Of course , Michael will be seen all around the Black Hills as he continues to document the rally , as he has done for over 40 years ." Shifting from the themed exhibitions of past years , the platform will expand " to become more open and accessible to a wider group of artists and custom builders . The exhibit will continue to highlight custom motorcycles , and there will be an expansion in the display and sales of motorcyclethemed artwork ." ' Motorcycles as Art ' will continue in the Buffalo Chip ' s event center , which will undergo a newly conceived
According to the latest available data from ANCMA , the motorcycle industry trade association in Italy , last year ended strongly with new motorcycle registrations + 17.30 % in October ( 7,945 units ), + 30.69 % in November ( 6,401 units ) and + 2.21 % in December ( 3,605 units ). This took the total of new motorcycle registrations in Italy for the 2022 full year to + 6.35 % at 126,571 units . In new units sold terms , 2022 was the best year in Italy since before 2013 . The Italian motorcycle market has consigned the ' Covid Years ' remodel to include an adjoining building and gardens for 2023 . " Many know Michael Lichter as a world-renowned photographer who has documented the rise in popularity of custom motorcycles and the culture that developed around them for over forty years . As an exhibition curator , he has produced a total of 22 motorcyclethemed exhibitions . Of the eight that preceded the ' Motorcycles as Art ' exhibitions at the Buffalo Chip , five were staged at the Journey Museum in Rapid City . " Michael continues to be an important part of the Buffalo Chip family . An unbelievable amount of work goes into the ' Motorcycles as Art ' production , and Michael deserves accolades for his past work , as well as a chance to sit back and enjoy the exhibition . It ' s going to be a great year to appreciate the artistry of motorcycling at the Chip ." It is said that the enhanced version of ' Motorcycles as Art ' will " look deeper into the culture , presenting opportunities for a wider array of builders and artists to unveil and display their work in the updated
firmly into the rear view mirror . Total PTW registrations in Italy for the 2022 full year were essentially flat at + 0.09 % - but the 270,416 new model registrations total is the best for the Italian market since before 2011 . Of those , ANCMA is classifying 143,845 as Scooters , which is -4.84%. The Chinese made , Italian designed Benelli TRK 502 / X was the top selling motorcycle in Italy in 2022 at 6,645 units , making it the fourth best seller overall . The BMW R 1250
200,000
100,000 facility . Lichter will work closely with a dedicated team at the Buffalo Chip as curatorial adviser and his archival photography will be part of the new format ." An announcement with specific criteria for artists and builders will be forthcoming . " Our world is changing quickly , and motorcycling is changing with it ," says Lichter . " The openness of the younger generations concerning life , and more specifically motorcycles , is refreshing and impactful . Let ' s keep doing our best to be ahead of the curve , accepting and moving forward . And so , a song keeps playing in my head , ' the times they are a-changin ' ( Bob Dylan , 1964 )." All attendees at the Buffalo Chip are invited to explore this eclectic collection of custom motorcycles and motorcycle art , both on display and for sale , in the ' Motorcycles as Art ' gallery , open for nine days only during the Sturgis Motorcycle Rally . ' Motorcycles as Art ' will continue to be the home of the Buffalo Chip ' s industry party , slated for Saturday , August 5th , 2023 . Past and prospective artists , builders and sponsors will be contacted by Buffalo Chip representatives . www . motorcyclesasart . com www . buffalochip . com

Italy : Motorcycles + 6.35 % in 2022

300,000
GS was the second bestselling motorcycle ( 4,062 units YTD ), followed by Yamaha ' s Ténéré 700 ( 2,762 ).
Italian registrations 2022
270,170
+ 0.09 %
270,416
PTW
2021 2022
119,009
+ 6.35 %
126,571
MOTORCYCLE
12 AFTERMARKET MOTO DESIGN - FEBRUARY 2023 www . AMDchampionship . com