Partnering with the Harley-Davidson Foundation , acclaimed British designer Thomas Heatherwick and his studio ( of London 2012 Olympic Cauldron fame ) have been hired to reimagine land on Harley-Davidson ' s Juneau Avenue campus headquarters to benefit employees , the people of Milwaukee and visitors to the city . It is hoped that the project will also attract people to Milwaukee ' s Near West Side . Overseeing the overall creative delivery of the project , internationally acclaimed designers Heatherwick Studio [ who number Harley Chairman , CEO and President Jochen Zeitz among their client list ], have been commissioned to conceive an original design that will transform the concrete site into a civic and soulful green gathering space that can be used by everyone , including employees and the local community . " Milwaukee is the place we have proudly called home for 120 years ," said Zeitz . " We want Harley-

Davidson ' s presence in Milwaukee to be more relevant than ever before , for our community , employees and our customers . " It ' s important to us to protect and enhance this part of our heritage in a way that is aligned to our strategy , ensuring that it will be relevant to

generations to come . Kicking the project off in our 120th year underscores both the importance of the project and the commitment that we are making to Milwaukee . We are very proud by the work of the Harley- Davidson Foundation in spearheading this project , which builds on the $ 30m donated by the Motor Company to the

Foundation since 2020 ." The initial development will be overseen and funded by The Harley- Davidson Foundation , with longer-term sponsorship and donor opportunities to further enhance the project being made available in the near future . Over the past 18 months , the Foundation brought together a broad set of stakeholders - including members of the community - to expand a shared , long-term vision for the Near West Side and set tangible priorities to accelerate progress for its neighborhood . Among the key community needs identified was greenspace . To deliver this reality , Harley-Davidson has gifted the land identified for the project directly to the Foundation . In developing the project , inputs from multiple stakeholders served as the basis for Heatherwick Studio ' s unique community park design . Celebrated for internationally

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CUSTOMBIKE SHOW , BAD SALZUFLEN