Aftermarket Moto Design 280 November 2022 AMD280 November 2022

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THE LEADING BUSINESS MAGAZINE FOR THE INTERNATIONAL CUSTOM MOTORCYCLE AND PARTS INDUSTRY

LeMans Announces New U . S . Distribution Partnership with Arai

NOV 2022

ISSUE # 280
Arai Helmet and LeMans Corporation have announced a new partnership that will see the Japanese made , handcrafted helmet brand return to the Drag Specialties and Parts Unlimited distribution centers for the first time in over 20 years . Despite its huge global reputation , Arai is still a relatively small , family-owned company " driven by the same mission through three generations . The staff at Arai are motorcycle enthusiasts . They ride and build each Arai helmet as if they were creating it for themselves or one of their own family . " Arai ' s mission has always been the protection and comfort of every person who chooses an Arai helmet . Its foundational principles of protection first , exceptional quality and rider comfort have never been forgotten in over seven decades of helmet design and manufacturing ." Michio Arai , owner and CEO Arai Helmet Ltd . and son of the founder of Arai said : " In the early 1950s , there was a rider who made the first motorcycle helmet in Japan for his own protection . During this time , not only were there no helmet
standards , but there were also no motorcycle helmets on the market yet . Over time , others recognized the value of this man ' s creation and asked him to make helmets for them , and thus the Arai company was founded .
" As it has been owned by the same family ever since , it is protection that still means more for Arai than anything else . The helmets we make have many
benefits and features that riders can see and enjoy , but the true value of Arai is hidden in the complex internal construction invisible to the naked eye . This requires ongoing education and support to convey the Arai difference . I believe that the focus Parts Unlimited and Drag Specialties have on dealer service is what Arai dealers and customers need ." Akihito Arai , Vice President Arai Helmet Ltd . and grandson of the founder of Arai Helmet Ltd . added : " As I consider the long-term future of Arai , I believe we have found a strong partner in LeMans Corporation . The strength of Parts Unlimited and Drag Specialties , combined with their focus on dealer service , is what Arai needs to reach more consumers looking for the opportunity to experience the Arai difference first hand ." Brian Weston , Managing Director for Arai Helmet , Inc . said : " This new partnership will allow Arai and LeMans to continue to grow the Arai business and provide Arai ' s unique helmets to many more customers across the United States ."

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