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Fred Warr 1929-2022 AMD pays tribute to a legendary figure in the Harley-Davidson family , someone whose family created and still operated the oldest Harley-Davidson dealership outside the United States . This obituary was written about his father by John Warr … Frederick Howard Warr ( Fred ) was born in Fulham , London , United Kingdom , on the 3rd of January 1929 , the youngest of three children born to army Captain Frederick James Warr and his wife Margaret . Husband and wife ran a motorcycle dealership and general vehicle repair shop on London ' s Kings Road . Fred left school aged 14 . His first job was as a messenger boy at Harrod ' s - the international , famous London retailer . In 1947 , he joined the Royal Air Force . By then he was also an avid motorcyclist and had already developed what would become a lifelong passion for Harley-Davidson . His father had been an official Harley dealer since the 1920s , and Fred had clearly inherited his enthusiasm for the American built V-Twins . By the late 1940s , Fred was working with his father at their Kings Road , London store - repairing and selling ex-military WL750 Harleys , which at the time were being sold off at Government auctions . Fred would buy in bulk and then ' civilianize ' the bikes with colorful paint jobs to attract a buying public who were looking for anything other than wartime khaki . Due to post war trade restrictions new Harley- Davidsons were not available . In 1949 , Fred became a founding member of the Harley-Davidson Riders Club of Great Britain . As well as cultivating an active riding and social scene for members , the club also ran many Rallies and Gymkhanas . Several overseas trips took place too , and a popular excursion was to travel to the
continent by air , with your motorcycle by air on a ' roll on , roll off ' basis from Lydd in southern England to the then famous Le Touquet airport outside Paris on an ex-wartime transporter . By the early 1950s , Fred had decided to specialize exclusively in the Harley brand . He knew that if the family business was to flourish , he would
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need to be able to sell both new and used Harleys . In rationed post war Britain , government restrictions meant new motorcycle imports were not allowed . Nevertheless , Fred saved the boat fare and traveled to Milwaukee , where he met with the founder ' s son William H . Davidson . The relationship between manufacturer and dealer was reaffirmed and after much lobbying of HM Government , and the US Senate , Fred was finally granted a restricted import license . In 1956 , the first new civilian Harley-Davidsons into the UK since before the war arrived at the Warr ' s Kings Road dealership . Fred married Margaret Ann Humphries ' Rita ' in 1955 at the Church of our Lady , Lisson Grove , Marylebone , and their first child Patricia was born in 1957 . By 1960 , Fred had become the official |
UK Concessionaire for all things Harley-Davidson . 1960s London was in full swing and his Harley dealership on the now fashionable Kings Road was the place to be . The American brand has always attracted a diverse clientele , and any Saturday afternoon at Warr ' s would often see rockers , rock stars and wannabees chilling and talking bikes . Keen for some Americana in their productions , film makers would often hire Fred to populate their latest movie with Harleys . Fred stood in for many film riding roles , and in the cult classic ' Girl on a Motorcycle ' numerous riding shots showing Mick Jagger ' s then girlfriend Marianne Faithfull racing along on her Harley are actually Fred in tight white leathers and a long blonde wig ! Fred was also a very accomplished rider and racer . He trialed and raced various Harleys throughout the 50s and 60s . In 1974 , he won the prestigious RAC National Rally and later that decade twice took part in the infamous Circuit des Pyrenees in France . His chosen mount one year being a very non-race bike Police issue Harley Electra Glide , nicknamed by the astonished local French press ' Le Dinosaur '. Fred rode the wheels off the bike , running out of brakes on the mad mountainous descents as the early disc brakes would overheat and fail to stop the beast . Nevertheless , using engine braking and his considerable riding skill , he brought the bike into a very credible top ten finish . As well as being a promoter of all things Harley-Davidson , Fred was known for his mechanical expertise and astonishing knowledge of the inner workings of the cult V-Twin motors used by the brand . In the early 1970s , Fred worked alongside the Harley-Davidson factory
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