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McAllister to Restructure Tucker Powersports ' Sales and Marketing Function with ' Powered Adventure ' Focus
In mid- September , Tucker Powersports ' President and CEO Marc McAllister told company employees that he was " planning to update the sales and marketing functions to create a more focused organization " and laid out the company ' s long-term strategy of becoming an " outfitter for powered outdoor adventure ." Stating that " now is a natural time to review the structure of our sales and marketing functions . We need to start with strategy , and I believe that we should move to being a more focused sales and marketing organization , operating under a strong leader ." Tucker ' s former VP of Sales Brad Turner left the company for a new position earlier this month , and with the senior marketing executive position also open , McAllister has targeted now to be the right time to make what he clearly believes will be a positive and developmental structural refocus . He also described to employees his vision for greater focus in terms of
exactly what it is that Tucker Powersports sells . " The common denominator and the differentiator that uniquely drives our offer is as an outfitter for powered outdoor adventure ," he said . " We ARE a company that is built on
Ex-Harley man Marc McAllister - President and CEO at Tucker Powersports
adventure . Powered adventure . Usually that power comes from internal combustion , sometimes it ' s from electricity , and sometimes it ' s human power . We have products that support the owners of motorcycles , UTVs , ATVs , watercraft and snowmobiles , and it ' s our products that make our customers ' adventures even better . " But customer demands are evolving , and we need to evolve to meet those changing customer needs . To be successful , we are taking steps to ensure we have the right products and the right partners with us going forward . " We will be parting ways with some brands that are familiar and taking on new brands that are focused on innovation and enhancing our customers ' experience . We will work closely with our dealer partners , and , with them , we ' ll create a stronger online and brick-and-mortar presence , helping us meet customers where THEY are at ."
• Tucker Powersports is to co-host its Dealer Appreciation Event with AIMExpo in 2023 for a second consecutive year , at Las Vegas from February 15-17 , 2023 .
OCT 2022
ISSUE # 279
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Riding for Indian Motorcycle and S & S Racing , Tyler O ' Hara is the 2022 MotoAmerica Mission King Of The Baggers champion following a rain-lashed race at the New Jersey Motorsports Park .