Described as " a first curated powered two-wheel festival dedicated to the electric motorcycle community in Europe ", ' Reload Land ' in Berlin , Germany , in June saw some 5,000 " enthusiasts , futurists and the just plain curious " make their way to craftwerk . berlin - Europe ’ s largest DIY motorcycle community garage - to enjoy a weekend long program of
' quiet can be cool '
exhibits , activities , test rides and fun . Staged inside and on the outside grounds of a 3,000 sq m ( 30,000 sq ft ) two-floor former bakery , visitors were greeted by " an authentic twowheeler paradise " that showcased some 20 exhibitors and their electric motorcycles , e-scooters and e-bicycles . Designed as a ' Creative Hub ' and network platform " for the movers and shakers of the fast-growing electric motorcycle industry " in one of Europe ' s leading cutting-edge , future shaping metropolitan markets , cofounders Stephan Lindenfeld and Max Funk described Berlin as " the starting point for the festival ' s European journey ." " Reload Land brought visibility for new brands that came together for the first time as the stars of an exciting new movement , as they start their own journeys from the online world into the real world of a visceral riding experience and culture ." Proving that quiet can be cool , weekend highlights included a curated selection of custom electric motorcycles ( endorsed by the AMD World Championship of Custom Bike Building program ) and the debut of the " Silent Riders " as up to 50 stateof-the-art electric motorcycles paraded down the historic Unter den
Linden street in central Berlin , ending at Reload partner location Deus Fountain Berlin to glide into a party of fusion and fun with electronic music on a perfect summer evening . " The vibe was epic ," stated Lindenfeld . " The festival offered the right mix of exhibitions , presentations and test rides in a vibrant location that created a nexus not only for openminded motorcycle enthusiasts and new generations of riders , but also for a future-facing urban mobility audience that will be doing much to shape a new mainstream for our industry in the decades to come ." www . reload . land
H-D Appoints an Additional Board Member
Harley-Davidson has increased its Board of Directors headcount from 10 to 11 - with the additional seat going to Rafeh Masood - who currently serves as Executive Vice President ( EVP ) and Chief Customer Officer at Bed Bath & Beyond Inc . Masood joined BB & B in May 2020 as EVP and Chief Digital Officer and was appointed to his current role in November 2021 , where he oversees marketing , digital and customer experience . Mr . Masood previously served as Snr . VP and Chief Digital Officer at BJ ' s Wholesale Club Holdings , Inc ., overseeing its online and omnichannel business . Previous leadership roles included at DICK ' s Sporting Goods , Sears and BAWAG Group - an Austrian banking group .
Masood will receive a pro-rata portion of the current $ 110,000 annual retainer that the company pays to nonemployee directors , as outlined in the company ' s Director Compensation Policy , plus a retainer as a member of the Audit and Finance Committee and company stock considerations .
20 AFTERMARKET MOTO DESIGN - SEPTEMBER 2022 www . AMDchampionship . com