Aftermarket Moto Design 278 September 2022 AMD 278 September 2022 | Page 25

Despite it taking two cups of coffee and an hour of eyeing the show floor dynamic to remind myself of how trade shows worked , the school of organizational excellence that is the LeMans show machine made it easy to get back in the saddle and pick up on conversations left unfinished from 30 months ago at Louisville . Such is LeMans ' market position that the show now not only fills the main Expo Hall at the Frank Lloyd Wrightinspired Monona Terrace Convention Center between the lakes in the Wisconsin capital , but now features a second hall of booths and extended show hours with enhanced sales representative training opportunities for the vendors . The industry was clearly pleased to be able to be " back in the flesh " and despite the growing economic ( and geo-political ) clouds , the parts and accessories aftermarket appeared to be in good spirits , positive about the future and positive about the value and service that Drag Specialties and Parts Unlimited bring to the market ' s dealerships …

Robin Bradley Publisher robin @ dealer-world . com

Pictures by Sara Viney sara @ dealer-world . com

This was a debut for Dynojet , Vance & Hines and S & S Cycle industry veteran Paul Langley as the Chairman of a business that he has spent 30 plus years working with as a vendor .

BS Battery : The French battery and charger manufacturer has just become a new and exclusive ( for the USA ) brand for Drag Specialties and Parts Unlimited , and this was its ' NVP ' debut . An extension of the company ' s five-year relationship with Parts Europe , the 2008 family-owned business offers an " exhaustive " range of battery solutions with all the technologies : lithium , AGM Sealed Lead Acid , AGM maintenance-free batteries , smart chargers and boosters for all the applications : Motorcycle , V-Twin , SSV , ATV , UTV , Snowmobile , Watercraft . Strong technical racing partnerships with the likes of Fabio Quartararo ( MotoGP World Champion ), Yamaha GMT94 ( World SuperBike ), Kawasaki Bud Racing ( MXGP ), Sherco Racing ( Enduro GP , Hard Trial ) and many others has made the BS Battery brand one of the fastest growing in the battery aftermarket as well as becoming a major OEM supplier to several highprofile manufacturers worldwide . " We are very excited to start this new collaboration with LeMans Corporation ," said General Manager Benjamin Sebban ( seen here in the middle ), " our companies ' visions are totally aligned : services and human above all , and that makes us confident for the future "; www . bs-battery . com

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