German specialist BMW parts and accessory manufacturer Wunderlich has become the latest ' mainstream ' European vendor to take notice of Harley ' s venture into the Adventure market - even starting an all new ADV market-specific division so it can address the opportunities that the wider adventure touring market beyond ' Beemers ' represents . ' Wunderlich Adventure ' is the new brand , and while it is designed to bring together its already huge commitment to the R 1250 GS ( and other ' adventure-esque ' BMW platforms ), with all such models from other manufacturers such as Yamaha , Honda , Triumph , Ducati and even , most recently , MV Agusta , it has for sure been Harley ' s entry into the sector that has been the catalyst . In the past nine months we have already carried content in AMD from several ' mainstream ' exhaust manufacturers ( especially some of the Italian manufacturers ) and a slew of parts and accessory vendors ( mostly but not exclusively from Germany ). Founded in 1985 , Wunderlich is widely regarded as a ' premium ' manufacturer of aftermarket parts and accessories for BMW models . Its entry into the sector is instructive - in terms of the international perception about the long-term viability of the ADV segment - as these are not people who make shortterm decisions . It also tells us that even at the heart of the German GS culture , Harley ' s entry into the ADV market , and the Pan America platform specifically , are being taken seriously . Also , it is clearly no coincidence that Wunderlich recently hired the doyen of the international ADV
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P & A sector Herbert Schwarz as a Multi Brand Manager and Brand Ambassador - Schwarz was cofounder of no less than Touratech , widely regarded as the world ' s premier ADV parts , accessory and conversions specialist . Touratech is a name revered globally by hardcore ADV aficionados . Initially , Wunderlich ' s Pan America offer will focus on a selection of ' universal fit ' products ( selected from a range of nearly 2,000 such products ) and a slew of model-specific applications of existing product concepts combined with the first model-specific ideas . The company has prepared a special edition Pan America to showcase some of them . Interestingly the project bike is called ' Road Trip ' which , intentionally or otherwise , reminds us of the innate and unique business opportunity that ADV platforms represent for OEMs and aftermarket vendors alike - namely that some 80 percent of the miles done on them are ' on-highway ' and that most of those are in urban or peri-urban settings . The Wunderlich portfolio for the Pan America will be drawn from all four of the brand streams that the company offers for ADV riders - touring , ErgoComfort , design and styling and the allimportant protection sector . The company ' s stated ambition is to allow Pan America buyers to " transform it into a powerful and unique travel enduro full of character - your loyal companion on any trip ." Product offerings will include engine protection , axle protection pads , a side stand enlarger ( also very important ), fairing protection bar , skid plates ( vital ), a guard for the OE engine protection bar , masses of soft luggage with rack and mounting options , ergonomically correct handlebar risers and enduro style footrests , and adjustable windshields and windshield protection and reinforcement options .
WUNDERLICH GMBH Sinzig , GERMANY Tel : + 49 ( 0 ) 2642 97980 wunderlich @ wunderlich . de www . wunderlich-adventure . com
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48 AFTERMARKET MOTO DESIGN - JUNE 2022 www . AMDchampionship . com