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BRIEFS
Having grown from $ 37.18bn in 2024 to $ 47.89bn in 2020 ($ 46,20bn in 2019 ), SEMA is projecting annual retail sales of automotive " specialtyequipment " products in USA ( aftermarket P & A ) to have been worth $ 49.38bn in 2021 . They forecast further growth to $ 50.36bn in 2022 , $ 52.38bn in 2023 , rising to $ 55.00bn in 2024 .
Two years ago , Triumph announced that it would move the bulk of its production for all markets to Thailand , with arising lay-offs at its Hinkley , UK factory ( with still further subsequent pandemic triggered UK job losses in June 2020 ). Triumph now appears set to respond to what it says is a big rise in UK and European sales by increasing target UK production to 20,000 or more bikes a year ( from approx . 4,500 largely specials at present ) and hiring 100 new production staff to build them ! CCO Paul Stroud says : " Sales were just over 81,500 motorcycles in 2021 , 29 % growth on the previous year ."
Brembo reports 2021 full year revenues + 25.8 % at € 2,777.6m (+ 7.2 % compared to 31 December 2019 ), with net profit + 57 % to € 215.5m and EBITDA at € 502.7m on a margin of 18.1 %. Brembo decreased net financial debt by € 71.5m and made net investments of € 236.2m , completing two significant acquisitions , adding SBS Friction ( Denmark ) and J . Juan ( Spain ); inaugurated its Inspiration Lab in Silicon Valley , Ca ., and introduced a new intelligent braking system called SENSIFY .
December 2021 saw sales of electric cars in Europe overtake diesel models for the first time , with the switch to batterypowered vehicles enjoying record growth on the back of government subsidies and emissions regulations . More than 20 % of new cars sold across 18 European markets , including the UK , were powered exclusively by batteries , while diesel cars , including diesel hybrids , accounted for less than 19 % of sales . Some 176,000 battery EVs were sold in western Europe during December , an all-time record and more than 6 % up on the year-ago number .
New Barber Design Center Looks to the Future
The Barber Vintage Motorsports Museum is more than just a showcase for the motorcycle and automotive history , but is set to look into the future too with the opening of a new Advanced Design Center ( BADC ) to facilitate future-facing state-of-the-art design . George Barber created the stunning Barber Motorsports Park complex in Birmingham , Alabama , around the world ' s biggest and best motorcycle museum . " Echoes of the past will resound at the museum ' s new facility - built to inspire new generations of creative thinkers . " The intention of the new center is to encourage and explore design via the latest computer-aided design ( CAD ) as well as old school clay modeling , with the capacity to turn concepts into product reality . " The BADC was created to open the door to thinking ," Mr . Barber stated about his latest vision . " We need people to think beyond what ' s happening today and see how we can improve on it , and not just motorcycle
Partnering with Init Esports , the AMA has sanctioned its first esports tournament with participants able to win AMA national titles in the discipline - " while the racing environment will be virtual , the competition and AMA National No . 1 plate up for grabs could not be more real ." " The AMA ' s mission includes promoting the motorcycle lifestyle , and that extends to the digital universe ," said AMA Chief Operating Officer James Holter . " We ' re pleased to partner with Init Esports , a specialist in online competition , to develop the rules , structure and fairness of play that elevates online motorcycle racing to a recognized AMA discipline ." RiMS Racing , by NACON and Italian studio RaceWard , is the street bike simulation game that will serve as the platform for the competition . Along with a copy of the RiMS Racing game , players will be required to purchase an AMA esports digital license - a step to increase accountability in esports and introduce gamers to the motorcycle industry . Non-motorcyclists who participate in the competition will be further exposed to the real world of AMA competition and amateur events ,
George Barber ( left ) inside his latest vision , the Barber Advanced Design Center .
design ." The new 11,000 sq ft facility is a hightech workspace for industrial design exploration located on the top floor of the Barber Vintage Motorsports Museum . Inside are workstations , 3-D scanners and 3-D printers that have dramatically streamlined design processes . These tools not only speed
working toward the goal of turning gamers into riders . " We created the digital competition license to encourage accountability in the gaming world ," said Stefy Bau , Init Esports founder and CEO . " To drive or race a car or motorcycle in real life , you need a license , and by replicating this model in the digital world , our hope is to combat the toxicity we see in parts of the gaming industry . With greater accountability for the gamers , my hope is to provide a safe and fair environment that stimulates more diversity and inclusion in motorsports and gaming ." AMA esports license holders also enjoy discounts on gaming accessories and virtual perks . As part of the registration process , participants will link their Xbox , PlayStation or up design work , they also allow highly accurate reverse engineering of vintage components . The BADC will be open by appointment for students and designers from around the world . Public access will be restricted except for weekend open houses to be announced . www . barbermuseum . org
AMA Sanctions Esports Competition
Steam / Epic account to their AMA esports license to have their lap times recorded for the challenge . Phase 1 of the challenge will have competitors race at Laguna Seca ( USA ), Silverstone ( UK ), the Million- Dollar Highway ( USA ) and the Great Victoria Desert Road ( AUS ). Presenting the opportunity to improve track times from the first stage , Phase 2 will revisit Laguna Seca , Silverstone and the Million-Dollar Highway , with the fastest combined time on the four tracks determining the winner . Road , track and weather conditions will vary throughout the competition . Along with the AMA esports championship , the winner will have the chance to experience two days with a U . S . Superbike team . www . initesports . gg
12 AFTERMARKET MOTO DESIGN - MAY 2022 www . AMDchampionship . com