Aftermarket Moto Design 274 May 2022 AMD274 May 2022 | Page 10

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NEWS

BRIEFS

A January SEMA Future Trends research report examined supply chain disruptions , their impact on the specialty-equipment industry and provided industry trends and forecasts for the future . Conclusions included an expectation that supply chain issues that have impacted the automotive [ and motorcycle ] industry should largely have eased by the end of 2022 . Nearly three-quarters ( 74 %) of industry companies expect sales growth in 2022 . Over 80 % of SEMA members report supply chain disturbances severely or moderately impacting their business in 2021 . However , prices are likely to remain high into 2023 . Product shortages , shipping and transport delays and higher rates ( shipping container rates are up 400 % compared to October 2019 ), along with elevated input and commodity prices ( steel is up 262 % from October 2019 ), will be factors to watch in the automotive market .
After a successful debut at Atlanta in 2021 , Powersports Business magazine has announced Orlando , Florida for its second annual Powersports Business Accelerate Conference on November 14-16 , 2022 , designed to " bring together dealers and industry leaders to focus on key issues , business growth and future planning ."
RawHyde Adventures is celebrating its 20th year " serving the adventure motorcycle community ." Founded and still operated by Jim Hyde , Las Vegas based RawHyde is " the nation ' s premier adventure motorcycle training & tour organization . We have trained nearly 20,000 motorcyclists to become more proficient and confident in their riding skills since we started and have led hundreds of guided adventure tours worldwide ." The company has multiple strategically located properties , including its 100-acre , California City , California facility on the edge of the Mojave Desert . This property was transformed into the Zakar Terrain Park and Event Center .
Lighting specialist J . W . Speaker has announced an Official Lighting Partnership with Gard Hollinger and Keanu Reeves ' Hawthorne , California based ARCH Motorcycle Company . J . W . Speaker will provide its premium LED headlights for all ARCH Motorcycle units built in 2022 , including the ARCH KRGT-1 and the upcoming ARCH 1s and ARCH Method 143 models . They will also partner in developing customized LED lighting technology for future ARCH models .

Polaris - " Empowersports Diverse Riding Council "

Aimed at expanding the market and to " elevate multicultural perspectives and insights in powersports ," this new Polaris initiative will " bring together 16 riders from diverse backgrounds to foster participation and increase diversity within the world of powersports . " Polaris is focusing on understanding different types of customers - passionate , trailblazing multicultural riders - and inviting more people to enjoy the outdoors in new ways while ensuring participation is a great experience for all ." Polaris says the council will " unite influential riders , adventurers , leaders and entrepreneurs who bring multicultural perspectives and insights to the powersports space . They will be advocates for building community , sparking adventure and fostering safety when riding . The council will meet regularly with Polaris leaders to build a deeper understanding of a broader array of customers . The full list of the 16 initially invited to participate can be found online ." Not Polaris ' first rodeo where commendable diversification outreach is concerned , in a message that many more businesses could take note of , the company is honest about the intended benefits of inclusion . " The creation of the Empowersports Diverse Riding Council is part of Polaris ' broader growth initiative , which aims to grow its customer base by more than 50 % over the next ten
The AMA Flat Track Grand Championship is " already the most prestigious amateur flat track event in the country ," according to the AMA , " but 2022 promises to be the best iteration of the event since its inception in the mid-1970s ." In a return for operating and promoting the event , the AMA will stage the Flat Track Grand Championship from 7-13 July at the Du Quoin State Fairgrounds in Du Quoin , Ill ., with modified class structures and new race and entertainment schedules to improve the multi-day program for riders and fans alike . " This year ' s AMA Flat Track Grand Championship will be bigger and
years by introducing new customers to Polaris and continuing its commitment to supporting diverse riders . " During 2021 , the company saw an influx of new riders , with 70 % of customers being new to Polaris , fueled by significant increases with women and families as well as younger and multicultural customers ." Polaris Inc . Senior Marketing Manager ,

AMA Flat Track Grand Championship Returns July 7-13

better than ever ," said AMA Track Racing Manager Ken Saillant . " With four challenging racetracks , combined with the fastest amateur and youth flat track racers in the United States , it will be an epic week ." The week-long event will host different age groups across multiple racing classes , all of which will compete in the four dirt-track disciplines - Short Track , TT , Mile and Half-Mile .
Tommy Hillman is quoted as saying " with the growth in diversity in the industry comes a responsibility to amplify the voices of all riders so that riders can see themselves represented across all powersports - no matter the terrain or vehicle . Honest and open conversations will instil actionable change and strengthen the industry now and in the future ."
Multiple AMA National No . 1 plates will be awarded at the conclusion of the event . Along with the class championships , the Nicky Hayden AMA Flat Track Horizon Award - given to the most promising amateur rider on the cusp of a professional career - will be one of the most coveted honors awarded at the event . The Vet / Senior Racer of the Year and Youth Racer of the Year will also be determined at the event . americanmotorcyclist . com
10 AFTERMARKET MOTO DESIGN - MAY 2022