sustainable products and services centred around immunity and safety .
The push towards a healthier diet has led to increase sales for plantbased and cell-base protein manufacturers with more investments and innovation in the industry . Investors are leveraging on the consumer shifts towards sustainable and healthy choices .
The crisis has impacted consumer mobility and retail footfall . As retailers try to cope during the lockdown they are also faced with a new challenge ( and opportunity ) of increase e-commerce demand .
Globally online retailing has been the major beneficiary of coronavirus impact . The sector has experienced exponential growth since the virus outbreak . There has been a spike in app downloads for e-grocery and food delivery services . For many consumers the challenge with e-grocery is getting used to selecting and ordering a big basket of products . Normally , it will take a long time to adjust to this mode of purchase but forced lockdowns have accelerated that process . The convenience may be too much for some consumers to revert to their old way of shopping , it could even lead to permanent adoption by some .
Digital transformation will change consumer habits and demand . Retailers and supply chains that do not re-position and adapt fast will cease to exist .
Regrettably many retailers will be wipe out during this crisis but those with both online and offline presence are capitalising on e-commerce to mitigate the losses from the closure of their physical stores during the lockdown . With online orders for primarily storebased retailers increasing these businesses will invest more in their e-commerce and digital marketing presence .
NECESSITY IS THE MOTHER OF INVENTION
The upsurge of innovation is one of the positive outcomes of this crisis . Automation , immersive new technologies , digital platforms
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