African Sports Monthly Vol I. Issue II February 2018 | Page 38

“RUN FOR GREATNESS” CAMPAIGN
ENDS SUCCESSFULLY IN ACCRA
Hundreds of individuals drawn from supporters unions, keep-fit clubs, participated in the first ever “Run For
Greatness” campaign organized by the Ghana Arm-Wrestling Federation (GAF) in partnership with Twellium
Industries.
The campaign was to officially launch the newest energy drink in Ghana – Run Energy drink and to further
popularize one of the fastest growing sports in Ghana – Arm-wrestling. The campaign, which started from the
Accra Girls High School with a 7-kilometer walk to the Labadi Pleasure Beach, took place amidst drumming and
dancing, with brass band and record music. It climaxed with the actual launch of the product at the beach with
musical performances from musical artists.
Mr. Charles Osei Asibey, the President of GAF said he was impressed with the activities and was confident of the
partnership that Run Energy Drink would be a successful brand. He stated "I am impressed with the activities
right from the walk to the lunch of the Run Energy Drink. Run energy drink is good for sports men and women
and I would urge all to patronize, because it has no side effects”.