African Sports Monthly Feb, 2015 | Page 51

or diseases. In some cases children are forced to live on the streets because their families do not have the resources to care for them. Musculator® Sports Nutrition Is here to help support and supply Kids with nutrition.

The nutritional requirements of the human body reflects the nutritional intake necessary to maintain optimal body function and meet the body's daily energy needs. Malnutrition (literally, "bad

nutrition ") is defined as "inadequate nutrition," and while most people interpret this as under-nutrition; which is the falling short of daily nutritional requirements, it can also mean over-nutrition; meaning intake of one form of nutrient in excess of what the body uses. However, under-nutrition affects more than one-third of the world's children, and nearly 30 percent of people of all ages in the developing world which makes it the most damaging form of malnutrition worldwide.

Now on the reason why start a nutrition business in Liberia… You know MUSCULATOR® is a revolutionary sports nutrition company dedicated to developing ground breaking products that are specifically formulated to HELP ATHLETES REACH THEIR POTENTIAL. When you play a sport, you make sure you have the equipment you need, like your glove for baseball, cleats for soccer, and high-top sneakers for basketball. You couldn't play the game very well without the appropriate gear. But how do you help your game from the inside out?

You wouldn’t swallow a pair of shin guards, that's for sure! But you will swallow some healthy foods stacked with the nutrients you need. The right foods and drinks can help you become a better athlete...

ASM: As an entrepreneur and a former athlete what was your primary motivation for starting this kind of business ?

Drew: I founded Musculator® Sports Nutrition after competing in the Olympic Games

I spent the majority of my career with elite sports clubs and had firsthand experience with the taking of supplements to better performance.

I was frustrated with the results and saw the need for safe, effective and scientifically produced sports nutritional supplements. Therefore I created Musculator® Sports Nutrition

My mission is to empower people to take control of their health and fitness by

ASM/ February, 2015 50

By Leslie Koroma