MINING IN FOCUS
the new deal is exciting. “We all share the same passion
and drive to make South Africa a better place,” she says.
Raseroka agrees and says that although progress has been
made in South Africa over the past 25 years, the country
is still not where it should be. “However, there is a lot
more optimism under President Ramaphosa, and with the
mayor of Johannesburg promising to change the city into
a construction site, I could not have wished for a better
time to have partnered with Jet Demolition,” he says.
“Many past BEE deals in South Africa have gone sour, or
have been associated with corruption and fronting, and we
need to change this perception,” says Letsoalo. “We should
work towards real transformation, and not just ticking boxes.
BEE partners should add value and assist the company in
growing beyond where it is now. We can both, for example,
add immense value to Jet Demolition in terms of its growth
of potential business into Africa,” adds Letsoalo.
For Joe, the most important requirement before
entering a successful BEE deal is that all partners have
to share the same value system. “If you don’t have
matching value systems, it is bound to end in conflict.
Any company and its partners should value, most of all,
their people, and if they can’t do that, they are on the
road to failure. At Jet Demolition we consider the people
working for us our most valuable asset. The journey to
find the right BEE partner should be built, first of all,
36
African Mining October 2019
Sharing value systems
Lebogang Letsoalo, non-executive director at Jet Demolition.
www. africanmining.co.za