Inside the pioneering mind of one of the At
leading property de
Last year, Cape Town experienced an 8.9% year-on-year increase in the total num
International Airport. This increase took the annual figure up to a record high of 4
Company South Africa. While the Cape’s popularity can be attributed to a wealth o
to the Mother City, one of its greatest drawcards is no doubt the Camps Bay region
has been captivated by this coastline’s dramatic contrast between ocean and mou
and property developer, Tony Stern. No stranger to the luxury tourism market – as
of Botswana’s Zambezi Queen floating boutique hotel – Stern, 20 years ago, recogn
accommodation to match the area’s exclusivity.
C
omments Stern: “Given the region’s incomparable lifest
amongst visitors, I decided to start purchasing properti
rebuilding them to let on a long-term basis. At the same
photographers, film teams and the tourism industry pin
and with this, I identified a unique gap in the market for
It was at this stage that his vision of providing an altern
catering properties was born, and in 1997 that it becam
Collection – a pioneer in the luxury self-catering accomm
This collection, less than two decades later, comprises 29 villas and apar
and the Camps Bay beach-front, including one- to seven-bedroom prope
a selection of 19 sea-facing suites. Uniquely, Blue Views owns all the pro
properties that are not part of the collection.
Stern continues: “Over the years, these exclusive, private self-catering accommodation options have
become an extremely popular choice amongst internationals and locals. The demand for this style o
great that we decided to open another 10 five-star, sea-facing suites as an extension of the nine exis
end of 2016. The property, which is internationally recognised and has received a noteworthy awar
including a concierge service seven days a week, daily housekeeping, as well three swimming pools
According to Cape Town Tourism’s official statistics, self-catering accommodation made up 10% of
during peak season, from October 2015 to March 2016. Compared to the percentage of guests that
as hotels, Airbnb facilities and bed and breakfasts, the demand for self-catering accommodation wa
below:
Breakdown of guests’ choice of accommodation type in Cape Town during high season, from
Guesthouses: 18%
Hotel: 38%
Multiple: 4%
Self-catering: 10%
Click here to read more
88
africandesignmagazine.com