Photographs by Micky Hoyle
African project
21 Rose Street – South Africa
A SPACE
DEDICATED
TO CREATIVITY
Cape Town-based ad agency, RADAR, works from a newly renovated
space space that is a dedication to creativity. The standalone heritage
building has undergone a complete facelift – inside and out – and houses,
among and around the team’s desks and studio space, a collection of midcentury furniture and contemporary art that had been amassed over the
years.
T
he building at 21 Rose Street in the Bo Kaap is one that comes with years
of stories and a strong significance and heritage. An early Dutch building
(the first record of it is in 1817) it started life as a wooden clog factory,
named (not surprisingly) the Clog Factory. It then became a button
factory, and from then on was used and lived in by a variety of creative
people.
The building, the interiors of which were designed by J-P de la
Chaumette, houses the considerable collection of mid-century furniture
and art (mainly typography based and contemporary South African) that
founder Jason Ray and his team have assembled over the 10 years.
“The space allows us to showcase our love of art and design. We don’t have a style –
we are madly eclectic. We surround ourselves with things that we love. Things that
tell stories. That’s what RADAR is about – a love of design and story telling, with
everything being a creative commentary. We think it is important that we create an
inspirational space – modern, contemporary, but not expected, “ explains Ray.
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