International project:
Aimer Factory
INDUSTR
IAL
decade later, Crossboundaries realizes Aimer’s
ingerie factory, a new model of industrial architecture
that embodies china’s economy in transition.
When Aimer first approached Crossboundaries in 2004, it requested
a factory compound of 14 000m2 gross floor area that could house
conventional storage, manufacturing, and a 300-people dormitory
by individual functions. However, as Aimer grew rapidly in China, the
leadership quickly foresaw the importance to upgrade its operation
shifting from a production-focused business to a genuine fashion brand.
In order to reinforce its brand image and adapt to a maturing economy,
Crossboundaries was asked to add a Research and Development office, a
23 000m2 distribution centre as well as spaces to showcase its products.
The realized facility of 53 000m2 in 2014, represents a successful
collaboration between Aimer and the designers in rethinking the future
of the Chinese brand that integrates production, brand building with the
well-being of employees.
africandesignmagazine.com
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