African Design Magazine May 2015 | Page 53

International project: Aimer Factory INDUSTR IAL decade later, Crossboundaries realizes Aimer’s ingerie factory, a new model of industrial architecture that embodies china’s economy in transition. When Aimer first approached Crossboundaries in 2004, it requested a factory compound of 14 000m2 gross floor area that could house conventional storage, manufacturing, and a 300-people dormitory by individual functions. However, as Aimer grew rapidly in China, the leadership quickly foresaw the importance to upgrade its operation shifting from a production-focused business to a genuine fashion brand. In order to reinforce its brand image and adapt to a maturing economy, Crossboundaries was asked to add a Research and Development office, a 23 000m2 distribution centre as well as spaces to showcase its products. The realized facility of 53 000m2 in 2014, represents a successful collaboration between Aimer and the designers in rethinking the future of the Chinese brand that integrates production, brand building with the well-being of employees. africandesignmagazine.com 53