Star chef Nelson Müller, culinary host for the pre-opening in the Food court, was also
impressed: “Here were specialists at work, great! An exciting mix of materials, an open
design in which one can see the chefs in action. Very well done!“
kplus konzept Managing Directors Bettina and Markus Kratz summarize: “For
three years we have put all our expertise and passion into the development of this
extraordinary and pioneering project. We are grateful to the developers mfi AG for their
courage to forge these new paths into Mall Interior design.”
The concept
The connection of nature and architecture is not only reflected in the Mall’s exterior
design with its horizontally oscillating belts and vertically arranged lamellae, but
is continued through its interior in a total of 42 000m2 across four floors. Natural
materials, organic shapes and nature soundscapes characterize the interior, designed
entirely by kplus konzept. The “Home of 5 Senses”, however, makes aware the holistic
experience more comprehensively and presents itself consistently as a multi-sensory
approach under the aspects “see, feel, hear, taste and smell”, culminating in the five
`Highlight Facades’. The guiding theme of the mall, `Feel at Home´, is about creating a
Distinctive store designs, multi-sensory brand communication, pioneering worlds of
experiences for shopping centres, exciting interiors for healthcare and hospitality - these are the
themes of the kplus konzept GmbH. The mall operators, mfi AG, and well known store chains
such as Esprit, Tayler or Santander Bank, are among their customers. Founded in Düsseldorf
in 2005, it is run by the interior designer Bettina Kratz, and the communication designer
and photographer Markus Kratz. The team of 20 employees comprises interior designers,
communication, product, 3D and web designers, as well as writers and photographers. The
paramount premise for a complete brand communication service from one single source.
ABOUT KPLUS KONZEPT
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