African project Belgotex Design Centre – South Africa
he possibilities showroom
unched Belgotex Design tre is an all-new concept get an inspiring look at e from the on-site team .
The space will act as an inspiration hub , showcasing the brand ’ s flooring solutions and application possibilities in a design-led environment . It also provides a working space for professionals to meet with clients as part of the design development and specification journey . Additionally , Belgotex are developing a programme of trend talks and events for the public and industry in the space .
“ We have always prided ourselves in leading by design and being the first to introduce the latest flooring technology to South Africa ,” says Edward Colle , Executive Director of Belgotex Floors . “ The Design Centre is an example of this innovative , design-first thinking and is an exceptional , pioneering space in the South African flooring market . Unlike many traditional showrooms , the environment is welcoming and easy to navigate , allowing our customers to rethink the way that they see and choose flooring .”
Designed by ITI , a Durban-based brand development and creative agency , the Belgotex Design Centre is just over 300m 2 and includes a contemporary showroom area and elevated textile concept gallery , a coffee bar , boardroom and mezzanine office space for Belgotex ’ s Cape Town-based professional team . Architects , interior designers and other creative professionals are encouraged to either explore the space alone or meet with their clients at the Centre – where they can choose between the informal coffee bar or the boardroom , which they can book for more formal meetings .
“ Belgotex came to ITI with the brief to
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