African project:
Project:SurflineFlower
Desert
AVIBRANTREBRANDING
Surfline opened an ultra-modern flagship store in Accra, Ghana last year
to coincide with its introduction of Ghana’s first 4G LTE broadband service.
African Design Magazine spoke to leading Ghanaian interior designer, Natalie
Anderson, of Design Express Ghana, about the project.
Q
Can you give us a background on yourself
and your practice?
After attempting mechanical engineering in
Montreal, Canada and then interior architecture
in Marbella, Spain, I discovered industrial design
and immediately knew that this was the perfect fit
for me. I completed the ID course in CPUT in Cape
Town, SA, and in my final year I had the opportunity
to further my design studies in Malmo, Sweden on a
six month exchange programme.
It is there that I realised that my future was back
home in Ghana, West Africa: this is where I felt
I could make a difference as a designer. After I
graduated I moved back home and soon founded
Design Express when an opportunity for the
refurbishment of a showroom dropped in my
lap. By the grace of God, seven years later, we
have grown and solidified ourselves as leaders in
commercial interior design in Ghana.
Q
What was the brief for the Surfline project?
The Surfline store brief was to create an interactive,
informative and branded space that functioned to
sell the client’s new 4g service (the first 4g network
in the country). Surfline asked for a space that was
aesthetically contemporary and inviting.
Q
What was the full scope of work?
Interior and exterior design of the flagship store