Photography by Micky Hoyle
African project Striped Horse – South Africa
perfectly crafted
Haldane Martin Iconic Design has designed a new bar for South African craft beer brand Striped Horse . The Striped Horse Muizenberg is an eclectic bar and grill with a distinctive character and aesthetic of worn patina and a relaxed atmosphere , befitting the beach-side suburb famous for its surf culture and warm Indian Ocean .
After working with Striped Horse on the interior design of their office space in 2014 , Haldane Martin was commissioned to design key elements of the new bar in 2016 , situated in a heritage Victorian building in the hub of Muizenberg . The design team specifically worked on the centrepiece bar , the bar back shelving and outdoor furniture , and the signage , all sponsored by Striped Horse . The rest of the interior was designed by the bar owner , Jurie Blomerus . The materials and lighting of the bar were chosen to complement the rest of Jurie ’ s interior ’ s raw and distressed finishes .
For one of the key design concepts , Haldane Martin continued with the brand motif developed for the Striped Horse offices of black and white “ razzle dazzle ” – a distinctive naval camouflage used by the British navy in World War I – which reinforces the black and white stripes of the zebra at the heart of the brand identity . The razzle dazzle concept was taken a step further for the bar design to develop a naval language , drawing on the seaside location and heritage of Simon ’ s Town across the bay , which is home to the South African navy . Here , razzle dazzle was created as illustrations of actual boats applied to the side wall shelving .
The focal point of the space is a large , masculine curved black bar with oregon pine bar top edging . The bar front is made out of laser-cut raw steel profiles similar in shape to the ribs that naval vessels are built from . The
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