response to the changing customer landscape.
Customers are living in a rapidly changing
world. Evolving customer needs, coupled with
technology, are shaping the way that businesses
operate. The sum of this was the birth of a new
type of business model for financial institutions
– collaborative innovation.
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The facility also features a state-of-the-art
testing area where customers will test new
innovations and can provide invaluable insights
africandesignmagazine.com
and help to create a seamless User Experience
(UX) journey for all Standard Bank’s offerings.
Standard Bank will be able to integrate both
its customer and staff into the creative design
process. Successful innovations will not only be
rewarded, but implemented by Standard Bank.
“This experience proved not only to be
valuable in terms of creating a remarkable user
experience based on customers’ needs but also a
learning curve for us in how we use this space,”