African Design Magazine February 2015 | Page 37

! technology-driven services, research and carry out tests in a controlled, yet creative environment before releasing new solutions to the market. We needed a space where magic happens – where formalities cease to exist and teams can work in their own particular style.” The PlayRoom marks a move to cement Standard Bank’s strategy as a customercentric and innovative institution and seeks to unearth disruptive ideas from staff, customers and start-up businesses. The lab enables Standard Bank to research and test in a controlled environment, before releasing new solutions into the market. This is probably the biggest step we have taken to bring us closer to our customers. The vision is that the PlayRoom will form an integral part of our ongoing efforts to find innovative solutions that solve real customer needs and challenges. It is our African project: Standard Project: Desert Flower Bank PlayRoom