concept from the
start. Bright and bold
colours contrast with
the more sedate; irregular
lines immediately lend an air of
unconventionality to the space; and
playful pop culture references abound.
The ground floor reception area was the
focus of the project, needing to instantly signal
a contemporary corporate culture that welcomes
dialogue and collaboration.
The collaborative spirit that underlines the Saatchi & Saatchi
brand is consistently referenced through the use of large-scale
signage featuring ampersand symbols - an eye-catching feature that
reinforces the spirit of collaboration and possibility. A cascading
graphic forms the backdrop to the reception area.
In addition to a meet-and-greet space, the reception needed to have
a dual function: due to a lack of group activity areas elsewhere in the
office, it was important that the reception function as a core meeting and
mingling place for the newly expanded company.
In response to this need, Botes immediately opened up the area, removing
walls that paradoxically created a sense of constriction and confinement.
africandesignmagazine.com