The shopping experience is in the forefront. A
careful mixture of events and promotions with
curated merchandising creating changing worlds
of experiences – and Everyone Joins In! While
waiting you can scan more than 100 QR codes
generated by kplus konzept with your phone.
The Dining Experience – Meeting & Eating just
like at Home, Bilk Arcaden, Düsseldorf
Food courts in shopping malls are becoming more
and more important and cover more and more
space, corresponding to the shopper’s wish to be
part of a community. And what represents more
the appeal to our senses if not food courts? kplus
konzept designed the Food Court of Bilk Arcaden
which lets us ‘feel like home’. The Food Court will
be opened at the end 2015.
The individually customised `Rooms´ are
communal dining areas for nine different
restauranteurs. Here guests can choose the setting
in which they wish to eat according to their mood:
hastiness in the kitchen, the loungy atmosphere
of the living room, the quietness of the library, the
airy ambience of the conservatory or as a family
in the children‘s corner. ‘Feel at Home’ means
focusing on individuality, high quality and variety
in the design of private spaces, even with the
fixtures.
The `Room´ areas are distinguished by their
furniture, accessories, colour and material
choice, and also by the mood of the lighting. The
illumination can be controlled; from a friendly
bright breakfast atmosphere, to a relaxed lunch,
or a cosy, trendy evening mood. The sounds also
play a role with the concept themes of each room.
Meeting & Eating just like at home
Eating in front of the TV at home in the living
room – does this sound familiar? Far too
commonplace at home, but eating in a living room
or a kitchen in a shopping centre, or even in the
library or in the conservatory? Designs for all the
senses – kplus konzept pursued this claim in their
development of the food court design for this
shopping centre. “Feel at Home“, the motto of the
shopping mall, was taken literally.
Conservatory
The conservatory in its blues and greens creates a
light, airy atmosphere. The furnishings are bright,
like the green covered Scandinavian-style wooden
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chairs, the turquoise aluminium seats and the
classic Finnish Octo lamp design. The unusual
rust-look table coating with floral printed zinc
plating and the use of other different materials
such as matured timber inserts in blue on the
shelves has a refreshing effect. The bench glows
lime green, the blind displays a friendly deep blue
sky; the perfect ambience for a fresh salad!
Library
In warm brown and green tones, the library
invites you to dine and browse. Quality oak
herringbone parquet, English upholstered
benches and stools in tobacco-tones create a
typically cosy atmosphere for the reading area,
complemented by design intonations in the table
surfaces such as book spines and text passages.
And on the ceiling, book covers act as lampshades.
Living Room
The material and floor coverings in discreet
shades of grey and highlighted in pink, create a
modern feeling inviting relaxation. The centre
points are the long sofas and tables with various
characteristic façades. With their diverse surfaces
and structures, the cushion covers and floor tiles
also create a range of haptic and visual effects.
A surprising eye-catcher are the ceiling lamps,
which are floor lamps hanging upside-down. A
subtle background is provided by ornamentally
patterned architectural wa llpaper.
Kitchen
In the cosy kitchen, the elongated orange sofa
with its red-and-white chequered surroundings
– blinds, pillows and tables – attracts attention.
Along with colourful Eames chairs and the
timeless Frankfurter seats, created here is the
typical snug kitchen meeting point. Lamps
made from egg-whisks and long garlic braids
are innovative accessories. Plaid floor tiles
and shelving racks made of black steel and oak
complement the look.
Coffee Bar
In the central hub of the island, the Coffee Bar
acts as the main meeting place. It has a lounge
atmosphere created by its location at the window
overlooking the outdoor terrace. High, delicate
looking wooden struts are an eye-catcher and
create a visually appealing transparent framework
for the bar. Coffee-brown tones in all variations
are the dominant colour in the design. AD