Feature:
Feature:
#BewareOfColour
The Future of Shopping
cheerful, extroverted, even slightly erotic. That is why
the colour matches emotionally with clothing and
shoes; the fragrance reflects the shopping experience.
The scent for the “Green Point” Façade gets, as you
would expect, a ‘green’ colour connotation. Here, spicy
and fresh flavours, such as mint or lime, result in a
healthy and ‘green’ fragrant combination. The Leather
Façade spreads a fine, exclusive fragrance, based on
a potpourri of dark colours (red, brown, turquoise,
mustard yellow and purple).
In the Home of 5 Senses the fragrance also
corresponds with the music. Together with Julian
Treasure, owner of the British Sound Agency, an
audio background was designed which accompanies
the respective odour experiences. Here again, the
Highlight Façades serve as a platform for a sensory
stimulating soundscape: nature sounds such as the
rustling of leaves or birdsongs emanate from the
‘Green Point’, and switch to spherical sounds around
the ‘Frame Yourself’ Façade up to a symphony of glass
sounds from the direction of the ‘Glamour Walk’. The
‘Noble Sensation’ Façade is designed deliberately
silent with the aim that the visitor experiences the
tranquillity intensely.
By its multi-sensory design and the overall interior
architecture, this mall sets new standards as a brand
and shopping experience. A first ‘sensual’ foretaste of
this shopping future, the ‘Home of 5 Senses ‘ can be
experienced for anyone interested in the showroom
near the construction site, designed and implemented
by kplus konzept.