open its doors in spring 2015.
QR Lounge – Hofe am Brul, Leipzig
They believe that stationary retail will also exist
everywhere in the future, as everywhere where
human beings meet there is a basis for retail. Of
course, the new online or digital possibilities have
changed our behaviour, but it is not about competing
with e-commerce and sharing the pictures of the
new dress in the locker room with Facebook friends.
It is about creating authentic communities at the
Point-of-Sale. People want to learn, talk with other
people have fun and have experiences. The desire for
collective experiences is increasing. This is the new
challenge for retail destinations.
The harmonious meshing of different sensations using
a multi-sensory approach brings the centre to life. The
use of scents, colours, sounds, lighting or individual
flooring in the interior of shopping centres is not
new in itself, but the multi-faceted overall staging
is absolutely innovative. The guiding principle of
the centre, to ‘feel at home and be inspired’, is made
holistically tangible through all the senses by the
design.
The heart of the multi-sensory staging is five
differently designed, multi-storey shop fronts, the
so-called Highlight Façades. From any point of the
centre, visitors can always see and experience at
least two of the façades. When passing, metallic
People want to be seduced by their senses and get the sequins of the ‘Glamour Walk’ Façade glitter,
feeling that they have experienced something. We
symbolising the modern, fashion-conscious lifestyle,
know this from our holidays: it was a wonderful time while next to it, the “Green Point” with its of real
and we want to keep this memory alive by taking
plants expresses energy and spirituality. Through
something home from the destination. It’s the same
the ‘Fluid Flow’ Façade, colourful, organic forms
with the T-shirt we purchase after a good concert. A
emanate calmness and relaxation, flowing like a
shopping experience is much better off in a real space lava lamp. The fine leather of the ‘Noble Sensation’
than in a virtual space.
Façade stands for Noblesse. The instinct to interact
is incited by the ‘Create Your Space’ Façade, which
Destinations for all the senses
is activated by impulses. In addition, an integral
Some examples of kplus konzept’s interior design
part of each façade is the matching scent and sound
solutions: Home of 5 Senses – Shopping with all the
design landscapes, developed together with their
Senses.” The shopping mall, Home of 5 Senses, in
specialised partners in the UK and Switzerland.
the medium-sized city of Mönchengladbach, located
in the middle of downtown, will be a flagship for
Everything Experience begins with fragrance.
the shopping place of the future. A multi-sensory
Scents interact directly with our emotional state.
design concept was developed making it a visit to
kplus konzept wanted to develop odours that invite
an authentic and sense stimulating experience of all
patrons to linger. Topics such as vitality, peace and
five senses – sight, touch, taste, smell and sound –
creativity were first colour-coded and then assigned
are consistently staged in the interior design of the
a corresponding scent. The ‘Glamour Walk’ Façade
centre.
emanates, for example, a red fragrance. Red is
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africandesignmagazine.com