African Design Magazine December 2014 | Page 45

African project: African project: John Brown Media Cubana nightclub Architects, support the argument that creative dynamic environments. L ed by Inhouse Brand Architects’ director, Aidan Hart, the redesign of John Brown Media’s premises aims to increase connectivity among staff members while aligning the physical environment with John Brown’s charged work ethic and creative output. The new space incorporates John Brown’s corporate colour, teal, which is uplifted by vibrant yellow, and expands on the company’s informal bird theme motifs that were in place in the previous offices. A stylish yet lighthearted Scandinavian aesthetic runs throughout. Once past the reception area, the offices open into a shared space that includes an open-plan kitchen with a breakaway dining table and seating. Directly opposite the kitchen and table is a series of three eating pods featuring high-back booth seating in the company’s signature teal. Because of its proximity to the kitchen, the booths have successfully enabled staff to socialise and engage with one another while grabbing a bite to eat. Beyond the kitchen and dining area lies a lounge area or indoor ‘campsite’. The ‘campsite’ is kitted out with faux grass, picnic-like seating, timber plant boxes and canary yellow wooden tree-trunks. Brightly hued lounge seating, a cartoon-covered ‘bed’ and birdcage light fixtures add delightful visual fodder. The nod to the outside world brings a natural balance to the interior. Multi-functional, the campsite serves as a versatile informal lounge, communal gathering space, and waiting area for guests. With internal communication increasingly being driven online, there has been a loss of intimacy and face-to-face conversation. africandesignmagazine.com 45