African Design Magazine December 2014 | Page 96

‘INNO-NATIVE’TM: Combining innovation with the indigenous underpinned by culture. Inside the mind of Joe Addo and Constructs R+D in Accra, Ghana. C onstructs R+D is a full service Design and Development Firm based in Accra, specializing in ‘inno-native’™ solutions to socio-architecture Design and Construction. The role and interest of the Firm has been influenced by various investigations of ‘genus-loci’ and how architecture and design can/should respond to this in developing and building Projects which are both Site specific and meet the needs of people who will inhabit or interact with it. They are engaged in the discourse of what is important to communities and how site, climate, materials and their weathering with a designled approach will shape these projects. Renowned founder and CEO of Constructs R+D Joe Addo is an architect who refers to himself as a ‘design socio-economist’. He was born in Ghana, and trained at the Architectural Association in London. He worked in Finland, UK and USA before setting up his own practice in Los Angeles in 1991. He was a founding partner of the A + D Museum in Los Angeles, whose mission is to advance knowledge and to enable people to understand and appreciate architecture and design. He moved back to his native country Ghana in 2004 where he is the CEO of Constructs R+D, an ‘innonative’ (TM) research and development company and Chairman of ArchiAfrika Foundation an organization which is broadening the discourse on Africa’s built environment to encompass the role of socio-cultural design inspired development. African Village: A recent project nearing completion, using bamboo for structure and Pozzolana for the beautiful, warm finishes 96 africandesignmagazine.com