African project:
Ambulance Playground
ABOUT THE DESIGNERS
LUC VAN HOECKEL
Luc was born in 1988 in Diessen, a small village near Tilburg in the south of the Netherlands. He graduated
cum laude at the Design Academy. Now Luc is working internationally and has completed projects in
several countries and is known for his social-approached designs.
PIM VAN BAARSEN
Pim was born in Alkmaar in the northern province of the Netherlands in 1987. He studied at the Design
Academy in Eindhoven and specialised in designing from a social approach. He often starts designing with
recycled material or existing products as a starting point. At the Design Academy he met Luc; a friendship
and an inspiring collaboration was born.
After some successful projects abroad, Pim and Luc found their passion in finding solutions for a broad
group of people worldwide. Without doing concessions they succeed in working with war victims in the
north of Uganda, people in the rural areas in Nepal and in European countries.
90% of the world’s population does not have the financial capacity for traditional design, but does have a
need for well-designed products and insightful solutions; products and services that make a difference and
change lives. Their projects are characterised by original and smart solutions for complicated problems
and social and cultural subjects. Thanks to their multidisciplinary approach, they originate ideas for
every project and the right way to communicate it to the public. The results range from cleverly designed
products and ready-made concepts to implementable services, always from a social approach and intended
to make life a little easier, more fun or just simpler.
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