the
coast
niches of Morocco’s Casablanca
and the Ain Diab corniche. This
Quebec’s creativity and design
African project
Casablanca Coast – Morocco
“
This new achievement
confirms our exceptional
expertise in integrated design
as well as the international
demand for a design
offering that directly impacts
communities’ current and
future well-being,” said Louis
T. Lemay, president and
excellence facilitator.
Lemay’s project is destined to become a
landmark destination in Morocco. Led
by Lemay Principal and International
Development Director René Hubert,
and designed by the LemayLAB, this
win further confirms the company’s
exceptional creativity and ability to create
tangible value for collectivities.
Lemay’s proposal stood out with its
transdisciplinary approach combining
broad expertise in international
development, sustainable development,
architecture, landscape architecture,
urban design and graphic design. It
edged out submissions by high-profile
firms in the U.S., Europe and Australia.
For the purposes of the project, Lemay
collaborated with Moroccan firm Geodata,
which specializes in topography and
engineering.
The first phase of the Hassan II Mosque’s
seaside promenade is scheduled for
end of 2017, with the Ain Diab corniche
inauguration planned for the following
year.
Coastal revitalization
Launched by real estate agency Casa
Aménagement in June of 2016, the
international competition aims to enhance
this exceptional natural space for the
residents of Casablanca, on the edge of
the thriving metropolis. New urban and
landscape design will promote mobility
along the length of the corniche and
reinforce the appeal of the Casablanca
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