African project
Hip Hop Clothing Store
One of the most innovative aspects of the project, this creates a lovely graceful effect,
softening the space and framing the clothing rails while drawing the viewer’s gaze
towards the garments.
In the middle of the display is a spherical seating island that creates a comfortable
and relaxing environment and encourages customers to stay longer in the store.
Above this the feature rose illustration is a play on the ornamental ceiling rose found
in traditional English Tudor architecture.
Generous changing rooms are another important focus of the store. Each has a large
mirror, an ottoman, and ample space for up to three ladies to try on clothing together.
From there customers can walk out of the change room and stand in the middle of
the shop to see themselves in a large mirror, a strategic focal point emphasised by
archways that echo the mirror’s shape.
The cash desk is an unobtrusive simple white and glass box. The floor is French Oak
Herringbone, white washed to create a natural warmth that balances out the graphic
herringbone pattern to create a soft feminine look. An onsite storeroom allows for all
garments to have stock in every size.
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