African Design Magazine April 2015 | Page 76

We talk exclusively to Jacob Tetteh-Ashong, a Ghanaian who has been an apprentice to his father, Joseph Ashong (more famously known as Paa Joe), a figurative palanquin and fantasy coffin artist. Can you give us a short background on yourself? I am Jacob Tetteh-Ashong, the fifth born to the internationally renowned coffin maker, Paa Joe. I am currently 27 years of age. Did you always want to be an artist? How did your journey to be becoming an artist start? I had never thought about being an artist, but rather the manager of my father’s coffin business until I was 18 years old. This happened when we were forced to move the coffin business from the centre of Accra. During that time all the apprentices of Paa Joe ran away due to the distance and financial crisis. I thus had no option but to stand firm and be an artist to prevent the coffin trade from dying. What artists, African and abroad, have inspired your work? Bob and Roberta Smith, British artists I collaborated with in 2012. How would you describe the style of your work? 76 africandesignmagazine.com The purpose of our work is to escort the dead to the land of the afterlife, displaying their profession while alive. What is the general inspiration when you sit down to create? What inspires me most is what will be unusual to the public. Can you pick out one or two favourite pieces of your work? My favourite coffins have been the Lion and the Eagle because they are symbols of authority to bury the kings. What do you have in store for the next twelve months? I have a lot of bigger coffin and smaller coffins in store for the international market. Is there any other information that you would like to share? I am looking forward to organising an artist residency with my Paa Joe to teach students and other artists how to make these fancy coffins. There is also a film about Paa Joe titled Paa Joe & The Lion by the British filmmaker Ben Wigley which will come out later this year. AD