African Design Magazine ADM #42 July 2018 | Page 28

PRATLEY CELEBRATES
Mr Pratley himself, CEO Kim Pratley, underneath the 13 t bulldozer suspended using Wondafix.
PRATLEY CEO AND SONS
BET THEIR LIVES
ON ADHESIVES
Kim Pratley, CEO of the SA Pratley Group and his two sons Andrew
and Charles celebrated their 70 th Anniversary on Friday 13 July with
a life-threatening stunt at the Group’s Head Office in Krugersdorp,
replicating the memorable launch of Pratley Wondafix, which took
place in 1985 when Kim stood under a bulldozer and he lived
to tell the tale. 2018 Andrew and Charles sat beneath a 13-ton
bulldozer hoisted and held aloft by a crane that was attached to
two plates joined by this unbreakable adhesive. “I will still gladly
bet my life on the quality of our product,” Kim affirms.
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AFRICAN DESIGN MAGAZINE © | JULY 2018