African Design Magazine ADM #40 May 2018 | Page 7

INDUSTRY ASSOCIATION – IID 1. An easy way to add credibility to your business The IID requires all of its members to have fulfilled 5 years in the professional field after completing the relevant degree needed in their profession. We also ensure each member complies with the best practices in the industry, as stipulated by the Code of Professional Conduct. Only prestige design and decorating is delivered to clients by members of the IID. This means the IID has an exceptionally good reputation. It means we can guarantee good service to clients, which in turn translates into more business for the members of the IID. Your membership with the IID serves as a quality-assurance to any members of the general public wishing to use your services. 2. Grow your customer base by increasing your visibility Getting your name out there is one of the top priorities of successful businesses because, without clients, the business is non existent. Finding clients can be tricky, especially if you are a creative person rather than a people person. As a member of the IID, you will be offered opportunities which will place AFRICAN DESIGN MAGAZINE © | MAY 2018 7