African Design Magazine ADM #39 April 2018 | Page 23

PROFILE
unlisted funds, and we still work for
a lot of these developers. This has
allowed quick decision making to be
the order of the day. We are also very
flexible in our approach, facilitated
by the development of innovative
talent and the application of current
technological tools.”
Rasmuss, who speaks five languages,
emphasises the importance of
balancing the serious and fun
elements of Paragon’s design
philosophy. This translates not only
into exciting and fresh designs, but in
a motivated and relaxed workforce.
This approach endears the company
to its visionary clients, who are
themselves innovative and open to
trying new things.
Paragon director Thulani Sibande
says that the company’s fundamental
push and core strength is its ability
to value-engineer any kind of
building with sustainability, flexibility,
functionality, and comfort in mind.
“The space planning and interior
design element plays a crucial role
when we market the business as
an integrated service. The seamless
collaboration between all the teams
ensures the delivery of highly-
acclaimed projects.”
Paragon has won many local and
international awards over the past
21 years, and is a regular recipient
of SAPOA’s Innovative Excellence
in Property Development accolade,
which measures the commercial
AFRICAN DESIGN MAGAZINE © | APRIL 2018
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