African ChangeMakers Magazine - #ACMagazine #ACMagazine Issue 2, August 2018 | Page 10

REBRANDING
AFRICA
THROUGH
RESEARCH.
Intro:
Brand is one of
the most visible
aspects of
marketing
practices. 
African countries lack the
infrastructure to support
investment in R&D.
BY NGNAOUSSI
ELONGUE CÉDRIC
CHRISTIAN