Africa Special 2015 - Page 4

africa061115.qxp_africa 06/11/2015 10:31 Page 3 BBC Brit and BBC Earth a hit in South Africa BC Brit and BBC Earth, two new global channels from BBC Worldwide, made their South African debut on at the beginning of September 2015. They have become instant winners with local audiences, providing strong overnight figures for launch week on Multichoice’s DStv platform: B l In terms of overall share, BBC Brit overtook established rivals to rank in the top three of its international broadcaster competitive set for key audiences. l BBC Earth reached the highest proportion of audiences in its key competitive set for LSM 810s. l Viewership share peaked during the transmission of Top Gear ranked BBC Brit second in its international competitive set. l BBC Brit saw an 83% uplift in All Day share among LSM 7-10 males and a whopping 173% increase among this demographic during daytime viewing, compared to BBC Entertainment’s 2015 average. l BBC Earth’s ranking rose by four places compared to BBC Knowledge’s final week on air. Joel Churcher, general manager and vice president Africa at BBC Worldwide commented: “I’m delighted with BBC Brit and BBC Earth’s performance so far. The response from South African audiences is very promising and we’re looking forward to seeing the channels continue to grow over the coming months.” With content ranging from cars and business to documentaries and science, BBC Brit is the home to brand new Top Gear episodes. It is a place to learn and laugh at the hands of some of the most endearing and quirky characters on television. BBC Brit is available to DStv Premium, Extra and Compact customers on channel 120. BBC Earth celebrates the belief that real life is better than fiction. From microscopic creatures to the limitless expanses of space, BBC Earth’s charismatic experts and adventurers takes South African audiences on a thrilling journey of discovery and invite them to share in the wonders of the universe. Broadcast in HD, BBC Earth is exclusively available to DStv Premium customers on channel 184. South Africa is the first territory to launch all three of BBC Worldwide’s new global genre brands, with BBC First launching on 18 October 2015. 4 Africa Briefing ONTAPtv VoD launches in South Africa ong Kong’s leading integrated telecommunications operator HKT, via its international operating division PCCW Globa