africa061115.qxp_africa 06/11/2015 10:31 Page 7
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ITV licenses package to ShowMax
ITV Studios Global Entertainment has licensed a 125-Hour scripted
package to new South African SVoD Service, ShowMax.
The deal will see an array of ITV’s quality content launch on ShowMax in
November, including: new action adventure series Jekyll and Hyde, which
was launched to the international market at MIPCOM in October; series one
to three of critically acclaimed drama Rectify; series one to three of ITV
Studios’ hit period drama Mr Selfridge; the first series of new TV franchise
Good Witch; epic event drama Texas Rising, which tells the story of the Texas
Revolution, and series one to three of ITV Studios’ popular crime franchise
Vera.
“Africa is one of the fastest growing markets for TV content.”
Dan Gopal, EVP of EMEA distribution and global digital partners for ITV
Studios Global Entertainment, said: “Our aim is to make our premium
content available for viewers to watch whenever and wherever they like, so
we are delighted that South African audiences will have the opportunity to
enjoy some of our most popular recent dramas. Africa is one of the fastest
growing markets for TV content and ShowMax is one of the major players in
the region, so they are the ideal partner for our programming”.
Victor Eckard, head of content for ShowMax, added: “Our goal from the
outset has been to establish ShowMax as the most comprehensive, high
quality SVoD content collection in Africa. We’re delighted to partner with
ITVS GE to add these incredible programmes to the platform and look
forward to a ܙX]