FROM THE EDITOR ’ S DESK
Welcome to 2018 ! We wish you a prosperous year . We will continue bringing you informative features and content that will hopefully add to the success of your business .
We have an exciting year lined up , with a return visit to Zambia . Other events lined up for this year are Durban , which is highlighted in this issue , as well as Cape Town , Bloemfontein and of course our flagship Johannesburg event in September .
On the cover we look at Printing For Millennials . Richard Gray from Print Tribe states that : ' Millennials are a huge and increasingly influential generation in economic terms .' They also have different expectations for print than other markets . Printing equipment suppliers advise readers on how to meet the demands of this market in the Printing For Millennials feature .
Managing customer relations as a salesperson within a business can be hard work , especially for people who are operational and would rather focus on knowing the products or services rather than interacting with customers . Marc Pillay , CEO of Develop South Africa , outlines seven steps to retain customers in today ’ s business world .
We of course love celebrating print . According to Laurel Brunner , in her piece on Mighty Print , print readers can take comfort in the fact that they not only have a better chance of being able to trust a more expensive and substantial medium , but they can also trust that the medium itself is recyclable .
South Africans are still navigating their way through tough economic times . The National Small Business Chamber provides a toolkit to survive the economic downturn such as diversifying your offering ; ensuring great customer service and more .
Two trends are driving an interest in beer can decorating in general , and digital short-run decorating in particular . The first is the explosion in craft brewing . Then there is the ' can revolution '. Richard Romano explores new trends in beer consumption and opportunities in printing .
Until the next print run
MEGGAN McCARTHY
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CONTRIBUTORS : Canon South Africa Laurel Brunner , Verdigris Project FESPA Marc Pillay , Develop South Africa National Small Business Chamber Richard Romano for SGIA
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PG 4 JANUARY 2018 AFRICA PRINT JOURNAL www . AfricaPrint . com